Pitti Immagine and Copenhagen Fashion Week present SUNFLOWER

Pitti Immagine and Copenhagen Fashion Week present
SUNFLOWER

News

Edition 110

27.03.2026

CPHFW Special Project at Pitti Immagine Uomo 110 on the occasion of the 20-year anniversary programme

Copenhagen-based label Sunflower will present a special event runway show in Florence as the CPHFW Special Project at Pitti Immagine Uomo 110 (June 16–19, 2026), introducing the brand to an international audience. The partnership forms part of Copenhagen Fashion Week’s 20-year anniversary programme, while also underscoring Pitti Immagine’s longstanding engagement with Nordic design.

Marking our 20th anniversary, this collaboration with Pitti Immagine reflects the importance of strong, international partnerships in elevating menswear fashion to a global stage. Pitti has long been a supporter of Nordic fashion, and we are proud to bring Sunflower to Florence as our guest designer - a brand that embodies both the creative and commercial strength of our region. The 110th Edition will stand as testament to the power of collaboration and we cannot wait to see what Sunflower has planned.

— Cecilie Thorsmark, CEO, Copenhagen Fashion Week

For us, this moment marks the introduction of the next chapter for Sunflower. The foundation is the same, but the expression is sharper, more defined, and more ambitious. We've always believed in keeping things simple and doing the same thing better over time - a bit like a good rock song. Direct, clear, and without anything unnecessary. Showing in Florence gives us the right setting to present that next step clearly.

— Ulrik Pedersen, Founder, Sunflower

Florence and Copenhagen are cities united by a special bond, by a vision of fashion that looks toward research and innovation, yet remains firmly grounded in product and market awareness. We are delighted to host a special event in collaboration with Copenhagen Fashion Week to celebrate its 20th anniversary. Taking part in CPHFW has become an essential appointment for us: the Scandinavian scene is capable of constant renewal, and for this reason we have long offered it a stage at the Fortezza da Basso during Pitti Uomo. We follow Sunflower’s journey with great attention, for its clear stylistic identity and for the consistency of its product, which, through fresh and intelligent design, resonates with trend-driven international buyers. And it continues to surprise us with each new collection

— Antonio Cristaudo, ,Pitti Immagine Chief Commercial and Development Officer

About Sunflower
Founded in Copenhagen in 2018 by Ulrik Pedersen, Sunflower creates menswear with a clear, lasting point of view. Built around denim, tailoring, leather, knitwear, and daily pieces, the brand is known for its reduced design language, strong sense of character, and focus on clothes that improve with wear. Presented at Pitti Uomo 110, Sunflower introduces a more elevated expression of the brand - one that builds on its existing foundation with greater clarity, confidence, and international ambition.

About Copenhagen Fashion Week
Copenhagen Fashion Week (CPHFW) is the biggest fashion week in Northern Europe, held biannually in January/February and August. Regarded as the fifth global fashion week, Copenhagen Fashion Week welcomes leading international press, buyers and industry leaders across their global network to four days of shows, presentations, installations and events alongside the trade show CIFF. In 2026, Copenhagen Fashion Week commenced celebrations of its 20 years anniversary, recognising this milestone through both the AW26 and forthcoming SS27 editions, as well as across a number of international activations and collaborations planned throughout the year.