The iconic performance footwear brand - loved by legendary athletes such as Magic Johnson and Michael Jordan - returns to Pitti Uomo and presents at the Sprone a preview of the SS27 collection, reintroducing and reinterpreting three iconic silhouettes: ROYAL, RACER 77 and SKY. The brand, which has evolved over time, consolidates its relationship with the Italian market through Pitti Uomo, a path already initiated with the Milan showroom and the flagship store in Rome.
Pro-Keds was founded in 1949 by the historic U.S. Rubber Company and quickly established itself as one of the leading names in footwear for basketball, American football, running and tennis. From competitive sports to the streets of New York, Pro-Keds has built a legacy rooted in performance and authenticity, becoming part of a broader cultural landscape, embraced by generations of creatives and communities who have made it part of their everyday lives.
Pro-Keds was founded in 1949 by the historic U.S. Rubber Company and quickly established itself as one of the leading names in footwear for basketball, American football, running and tennis. From competitive sports to the streets of New York, Pro-Keds has built a legacy rooted in performance and authenticity, becoming part of a broader cultural landscape, embraced by generations of creatives and communities who have made it part of their everyday lives.