Pitti Uomo is, to all effects and purposes, an unmissable opportunity for comparing notes, which makes Florence a leader city in the fashion salon sector. From our special observatory we perceive our brands’ desire to be present in Florence to be seen and to meet up with international clients. On this front, we are confident in widespread participation from foreign buyers. In a unique and spectacular setting that brings together all the key players from the international fashion scene, Pitti Uomo provides a one-of-a-kind overview of the new collections and the opportunity to gain valuable feedback on market trends and major creative scenes. The Pitti team's scouting work has been thorough, and, as always, we believe the Florentine setting will add further value to the special projects on the calendar.

— Raffaello Napoleone, CEO of Pitti Immagine

Thanks to this collaboration, we can invest valuable resources in inviting buyers from emerging markets, both those we identify as potential new clients for high-quality Made in Italy products, and those who are already becoming important for our national exhibitors. For this activity, we have worked with the staff of ICE Agency offices abroad, always finding expertise and in-depth knowledge of the respective distribution and consumption contexts, crucial elements for serious planning.

— Agostino Poletto, General Manager of Pitti Immagine