An exciting collaboration and a special project merging two prestigious know-hows. At Pitti Uomo 107, Tramarossa, the all-Italian denim brand, unveils its partnership with Abarth, the renowned Bologna-based automotive house. The result is a capsule collection that marries Abarth’s signature style with the innate quality embodied by both companies.

The collaboration between Tramarossa and Abarth celebrates the union of two globally recognized and historically admired brands. Artisanal craftsmanship meets a passion for performance, creating a collection that transcends traditional fashion. It’s a true tribute to speed, reimagined for the contemporary man.

At the Fortezza, visitors will experience more than just a meeting of brands.
The Tramarossa X Abarth capsule is a fusion of Italian luxury denim expertise and cutting-edge automotive design, symbolizing a culture firmly oriented towards the future.