Brekka is an Italian urban-tech-inspired clothing and accessories brand. Founded in Milan in 1988, Brekka is a leading pioneer in research and development of clothing products made for urban and outdoor environments. Using stylish details, functionality and technology, Brekka perfectly captures the essence of modernity. In 1987 Andrea Bressi and Claudio Cannilla had a hunch that would completely change the rest of their lives. The idea is simple but clever and came from observation: many skiers, between ski runs, love to rest in the sun, but the huts often don’t provide enough deckchairs for everyone. The result was the first prototype of Amaka Ski, a fluorescent yellow pocket deckchair that uses skis and poles as a frame. It’s practical, resistant and its originality means it doesn’t go unnoticed. On the 13th of April 1988, the two friends registered the trademark as an acronym created from the fusion of the first letters of their surnames. Brekka not only manages to overcome language barriers but also succeeds in realizing the company mission: breaking with tradition. During the 90s, Brekka continued its mission, bringing innovation and creativity to the ski accessories market. At the beginning of the new millennium Brekka was a leader in the production of ski outdoors accessories for men, women and kids. However, there was a desire to temper the strong identification with winter and to associate the brand with other types of clothing.