Our French company was born in 2007 in the heart of Marseilles. Erroll Teboul, its founder, is passionate about sports and has a great admiration for Steve McQueen. An iconic actor of the 1960s, McQueen was known as the “king of cool,” and was a motor sport superstar. Erroll Teboul wanted to reflect every detail of that world in his brand. After acquiring the rights to use photos of the movie star, Hero Seven began designing products featuring Steve McQueen images. They were immediately successful! From its start in Marseilles, the brand grew to be sold in 16 boutiques and many other retail outlets. This initial success allowed the company to launch a line of junior clothing for children ages 8 to 16. Hero Seven has diversified with the contemporary styles we offer today, but we've remained true to our vintage roots, as shown by the official James Bond rights we acquired in 2019.