LELO is the world’s best kept secret, an oasis of colorful pleasure in a landscape of the ordinary. Since 2003, we’ve been bridling against convention and taboo, and as a result, we’ve launched dozens of perception-shattering designs that continue to shape the way the world views its personal pleasure. We’re a brand unlike any other: our designs have been given some of the biggest mainstream awards in the world, and we are the go-to marque for the press when it comes to questions of sex and sensuality. So then, welcome to LELO. We’ve been expecting you.

LELO started with one massager, the original LILY. Designed in 2003 in LELO’s spiritual home of Stockholm, Sweden, word-of-mouth quickly took the original designers, the original product, and the brand around the world. The demand for the elegant and ecient concepts revolutionized the way sex toy design is approached, proving that there was a collective desire for more beautiful intimate objects. That desire has not changed, but the LELO’s reach has. Now with oces from Shanghai to San Jose, and most cities in between, LELO’s story is inseparably entwined with the changing sexual landscape.