Brand Menswear founded by Matteo Lamandini in 2015 after winning the "Designer for Tomorrow" contest and collaborating with designer Tommy Hilfiger for a capsule collection. The idea was born by the same designer to try to revolutionize formal clothing and make it more youthful and fit for a younger target by inserting elements that are in contrast to the formal domain, namely streetwear, to get to a product that is associated with the streetwear high. Then we find formal garments with street fabrics and street garments with formal fabrics to create a good mix and match and go to get the idea of the designer