J∞QUALITY FACTORY BRAND PROJECT makes a highly anticipated return to Pitti Uomo, showcasing the collaboration of five J∞QUALITY-certified Japanese manufacturing companies. This special initiative will have its dedicated space within Futuro Maschile, aiming to present the exceptional craftsmanship and excellence of Japanese manufacturing. Taking on the role of design director for this edition is Masato Koyama from the renowned HEUGN brand.

Additionally, the event will feature the second season of the project "New Chapter of Italy X Japan. AMC produced in Japan," launched by Hirofumi Kurino (HUMANOS). This project combines two Japanese manufacturers' expertise to create an exclusive capsule collection by Italian designer Aldo Maria Camillo.