Inside the VINTAGE HUB Circular Fashion space on the First Floor of the Arsenale, there will be ordinarily extraordinary, a special project/installation curated by Maurizio Donadi. It is located within the space curated by Angelo Caroli - the soul of A.N.G.E.L.O. Vintage Palace - dedicated to vintage culture and its contemporary variations. In the layout designed by Antonio Mastrorocco, the inputs from a selection of industry companies present a perspective that connects fashion and design, business and sustainability.

For the ordinarily extraordinary installation, Maurizio Donadi reflects on themes such as archives' cultural and stylistic value, innovative upcycling, and the artistic transformation of used items.

"Over time, the definition of vintage has transformed into a style element," said Donadi – "inspiring marketing strategies, sustainable initiatives, archives, and specialized stores. My project at Pitti Uomo aims to explore this definition, presenting five looks created by combining different styles daily. A creative proposal of ensembles built on the mix & match of garments from upcycling companies and vintage pieces and fabrics."

MAURIZIO DONADI
Maurizio Donadi is known for redesigning and upcycling initiatives for major brands, and the New York Times defined him as “the unacknowledged godfather of garment upcycling” for his commitment to sustainability in fashion.