Flavia La Rocca is one of the protagonists of the series of video interviews dedicated to the designers of The Sustainable Style. One of the most interesting event-projects of Pitti Uomo 98: a special showcase on eco-sustainability, production ethics, esthetics, style and business which will focus the spotlight on thirteen designers + a special guest who have all embarked upon their own path towards responsible and sustainable fashion.
 
The video interview is conducted by Giorgia Cantarini, the fashion journalist and independent scouter curator of the project, and directed by Conor Gorman.

The Flavia La Rocca brand focuses on modularity, sustainability and ethical practices. Flavia proposes a new way of understanding clothing through garments composed of interchangeable modules with hidden hinges can be disassembled and reassembled to create multiple combinations of looks, a “never ending wardrobe.” Production is entirely Made in Italy reducing the negative environmental impacts of transport and CO2 emissions. The garments are made using certified, recycled, natural, transparent and traceable processes. Flavia is the winner of the 2019 Green Carpet Award and also the first fashion designer to grace the cover of National Geographic with a dress created from textile waste.