Mauro Simionato, co-founder together with Giulia Bortoli and creative director of VITELLI, is the protagonist of this chapter from the series of video interviews dedicated to the designers of The Sustainable Style. One of the most interesting event-projects of Pitti Uomo 98: a special showcase on eco-sustainability, production ethics, esthetics, style and business which will focus the spotlight on thirteen designers + a special guest who have all embarked upon their own path towards responsible and sustainable fashion.
 
The video interview is conducted by Giorgia Cantarini, the fashion journalist and independent scouter curator of the project, and directed by Conor Gorman.
 
Vitelli aims to represent Italian youth culture through contemporary knitwear design since its founding in 2016. Strongly focused on collaboration with local independent laboratories and sustainable production processes, Vitelli is renowned for an innovative upcycling knit technique consisting knit that is 100% sustainable. “Doomboh” garments, as they are called, are obtained through a particular needle-punching of reclaimed yarns, locally collected from Vicenza-area knitwear production waste.