British elegance and Italian excellence meet a passion for high craftsmanship and performing details. The formal element is a DNA staple strand, an imprint that time does not affect, reinforced by opening up to contemporary contaminations and innovative choices. Here is a selection of established brands that, moving from classic menswear codes, search for new details and combinations, experimenting with ever-evolving timeless themes. From technical outerwear to tailored trousers, from distinctive accessories to luxury knitwear, these collections cater for the contemporary man – a little dandy, a little businessman – who looks beyond tradition while continuing to desire an impeccable wardrobe, made up of iconic garments to create an indissoluble bond with.
The new FUTURO MASCHILE
A big news within the Fantastic Classic area: Futuro Maschile, one of the most popular sections of Pitti Uomo, is back as leading section of the January edition. On the Piano Attico - Upper Level of the Central Pavilion, the updated journey unfolds through the most evolved contemporary menswear styles. A layout that blends design, technology, and entertainment – conceived by Alessandro Moradei together with Archivio Personale – becomes the new home for a community of more than 90 brands
