Incotex Blue Division, the denim division of the "world's best pants" brand, is unveiling its SS24 collection and an exclusive project in collaboration with Rinascente Firenze to support young talents.

At Pitti Uomo, the Incotex Blue Division booth will showcase the new labeling of a portion of their line. Over a hundred pieces featuring innovative washes and Italian and Japanese fabrics will be presented for the Couture and Superior lines. This luxury denim has quickly gained popularity among those who appreciate artisanal craftsmanship.

In the city, Incotex will enliven the shop windows of Rinascente Firenze with a project supporting young talents from Italian schools. Over the past few months, students from four partner institutions - Accademia Costume e Moda, Domus Academy, Naba, and Istituto Marangoni - have been invited to participate in a shop window competition for the Florentine department store. Four winners have been selected, and their shop window designs will be physically displayed. 

Buyers and industry professionals will have the opportunity to vote using a QR code. The student with the most votes will be rewarded with a paid internship at Slowear's Visual Merchandising office.