The Italian Trade Agency presents YOUNG ITALIAN STARTUPS around the World
News
Edition 104
07.06.2023
During Pitti Uomo 104 at the Fortezza da Basso, the Italian Trade Agency (ICE) - the agency for the promotion and internationalization of Italian companies abroad - presents the seventh edition of Young Italian Startups Around the World. This project aims to showcase some of the most promising Made in Italy startups, in collaboration with Pitti Immagine’s Tutoring & Consulting division. This initiative is showcased at the Central Pavilion.

The Italian government and ICE also continue to promote Florence's role in Italian fashion's internationalization strategy through their support for the Pitti Immagine trade shows. This contributes significantly to the incoming of top foreign operators, communication professionals, and the hosting of special events.
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Just
The concept of interchangeable patches makes a line of finely embroidered hats unique. Natalia Resmini, a fashion illustrator, creates the designs.

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LHOOQ
A timeless classic of the leather world, the biker jacket is reborn with innovative techniques applied to the leathers from Be Green Tannery, featuring cupro linings and nickel-free zippers.

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Mosso Sunwear
A Milan-based label  of beyond-the-water beachwear. The Mediterranean-inspired garments are developed ethically, prioritizing sustainable materials such as regenerated ECONYL® nylon and certified fabrics.

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Pasot
Those who choose Pasöt wear works born from the hands of skilled artisans. A timeless unisex style with velvet as the common thread, a fabric that expresses authenticity only when lived in.

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Pedü Original
A project born from the desire to restore value to the artisanal knowledge of Valmalenco's families. All footwear is produced with 100% eco-friendly materials, carefully selected.

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Rovi Lucca
A tailoring brand inspired by the gardens of Lucca's villas and Tuscan savoir-faire. The passion for the natural world reinterprets workwear in an effortless and sophisticated style.

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