The launch of the FILA F BOX Collection
Edition 104
FILA presents the FILA F BOX Collection, a sportswear and outdoor garments collection, to celebrate the 50th anniversary of the iconic F BOX logo.
FILA has always dressed various sports and their exceptional athletes, including mountaineering, skiing, water sports, basketball, golf, and motorsports. Tennis holds a central position, starting from the White Line that brought color to the tennis court. The logo itself has a high impact, with F-BOX celebrating 50 years since its introduction in 1973. 
The special project showcased at Pitti Uomo revolves around the logo and tennis, marking the launch of the first FILA Global collection. With its graphic design, the collection expresses the combination of performance and style. The tennis-related garments, such as polo shirts, pleated skirts, FILA 70 jackets, hoodies, blend vintage elements with a contemporary spirit. The collection features racket prints, asymmetries, and piping, while drawing inspiration from the shapes and materials used in running. Classic blues, reds, and greens dominate the color palette.
The graphic theme continues in the GLOBAL collection, focusing on the outdoor discipline, which is deeply embedded in FILA's heritage. The brand's language is reinterpreted, connecting it to the present moment.