ICE presents Young Italian Start Up Around The World
Editorial
Edition 108
19.06.2025
On the occasion of Pitti Uomo 108, ICE – the Italian Trade Agency for the promotion and internationalization of Italian companies – presents the 11th edition of Young Italian Start Up Around The World, a project created to spotlight the most innovative and promising startups representing the excellence of Made in Italy.
The initiative, organized in collaboration with Pitti Immagine Tutoring & Consulting, showcases a selection of six Italian startups on the ground floor of the Central Pavilion at the Fortezza da Basso, giving them an opportunity to present their offerings to the international audience attending the event.
The startup featured in Young Italian Start Up Around The World:
capetto
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CAPETTO
Sitting at the intersection of loungewear, technical apparel, and a minimalist approach to tailoring: timeless, essential geometries with generous silhouettes and a quietly architectural elegance. A collection that moves effortlessly between the sea and the city—beyond transient trends and anchored in durability. 

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maison_manyar
manyar2
MAISON MANYAR
A subtle and refined form of luxury, distinguished by the use of high-quality materials and meticulous attention to artisanal details. With its clean, sophisticated lines, each collection embodies a perfect balance between simplicity and bold character, expressing a timeless elegance full of personality.

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miez
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MIEZ
High-end Furlanes for men and women. Each pair is the result of artisan knowledge passed from generation to generation, refined and updated to meet the taste of those who seek beauty without ostentation. With a sober aesthetics, clean lines and refined color palette, these shoes embody refined simplicity and timeless style. 

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no_map_society
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NO MAP SOCIETY
An independent brand of artisanal sneakers, entirely made in Italy. One standout is the Veloce model: a genderless sneaker designed to deliver an extraordinary feeling of lightness and a fit that’s comfortable, stable, and naturally supportive. Ideal for everyday use and built to last.

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paradox
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PARADOX INTRODUCES RAQUEDO
 Paradox, a consortium that creates and promotes brands with the aim of telling the world of sport through specific capsules, presents RAQUEDO: a brand inspired by the world of tennis that interprets the atmosphere of 1930s tennis clubs with a collection of total white garments and accessories with a retro modern approach.

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pocca
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POCCA
Like a pocket, each bag is thoughtfully designed to hold life’s essentials while carrying a sense of identity and history. The first collection - the Ditty bag - draws inspiration from maritime traditions, reinterpreting the historical sailor ditty bag through the innovative use of custom-made neoprene and a versatile rope system. 

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