16 July - 9 October 2020

Avant Toi

Brand Profile

www.avant-toi.it
The union of tradition and experimentation gives rise to the AVANT TOI brand, produced and distributed by Liapull. Avant Toi was founded in 1994 within the Liapull group to satisfy the needs of a demanding and everchanging market. The creative endeavor of Mirko Ghignone now celebrates 20 years of passion and success. Characterized by a strong relationship between the art world and aesthetic research, Mirko, eclectic artist and paramour of the force of color, established the brand through the application of his creative instinct to the medium of yarns and knits. A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of coloring, revolutionizing the world of piece dying. Central to this process is the introduction of airbrush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story. The values of the Avant Toi universe are expressed through the constant exploration of the unknown and the unexpected, perpetually distancing itself from the conventional rules of knitwear manufacturing in order to endow each piece with a sophisticated, one of a kind aspect and an avantgarde spirit. Breaking the rules in regards to stylistic and aesthetic standards is at the core of Avant Toi’s philosophy. A bridge between the classic concept of refinement and the charm of what is old and worn, in complete opposition to the customary conventions of the cashmere world.

THE OFFICIAL PROFILE

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