Founded and based in Scotland, much-loved cycling brand Endura makes cycling clothing, shoes, protection and apparel for all cycling disciplines, meaning no matter which bike you ride or what type of cycling you do, Endura has you covered.  

From a strong ethos of engineering, the brand brings disruptive innovations to the market and into the hands of riders; advancing the style, performance, function and durability of cycling wear.  From its origins as a local Scottish hero, it has grown to become a global market leader…and it’s not stopping there.

At Endura, we’re on a mission to become the most loved bike brand on the planet. We are mavericks on a mission, challenging the norms that exist in cycling and we’re all about doing everything we can to help you overcome the barriers that get in the way from experiencing the joy of the ride. All you need is the right gear and the right attitude.