The brand was born in 2013 in Tuscany from the idea of Gianni Jia, envisioning a style capable of dressing men in every moment of their day with a core product focused on jeans, an essential item for the wardrobe. The brand, consolidated nationally and internationally, boasts 10 years of experience in the clothing sector. Today, GIANNI LUPO is present in Europe with over 700 retailers and a flagship store in Florence. A solid and recognizable brand, with a clear total look and  perfect pieces for every kind of mix&match.
GIANNI LUPO keeps its collaboration with REPREVE, a leading company in the production of sustainable fibers derived from plastic bottles, creating a denim in recycled and recyclable cotton-elastane blend (hence eco-nylon). The production of this patented fiber removes approximately 250,000 bottles per hour from the waste stream; to date, REPREVE has recycled more than 38 billion plastic bottles!
With the aim of continuing to innovate its stylistic proposal and experimenting with new materials and designs to create a basic look, the premium Double Label line is born. Oversized volumes, cropped pants with pleats, shorts, and monochromatic sets in both fleece and knit, quality fabrics for a versatile look that reflects the dynamic lifestyle of today's man. Intuitive, lightweight, pleasant-to-wear garments with urban design, inspired by everyday clothing. A defined color palette, composed of neutral, sophisticated colors, and a touch of blue, for a contemporary aesthetic.