Established in 1981, GUESS made an indelible mark on the US denim landscape by pioneering stone-wash techniques, forever altering the course of the denim industry. For 2024, GUESS JEANS launches and proudly carries the torch of innovation, aiming to pay homage to its iconic legacy while spearheading a resurgence of denim in the market, underscored by an unwavering commitment to sustainability.
Rooted in the laid-back yet chic Californian Classic lifestyle, GUESS JEANS, headed by Nicolai Marciano, is set to redefine casual sophistication with a timeless collection that redefines denim to new and old audiences. At the heart, denim takes centre stage, representing not just a fabric but a symbol of authenticity, durability, and style.
Beyond denim, GUESS JEANS unveils a comprehensive line-up featuring T-shirts, Knitwear, Outerwear, and Accessories, seamlessly blending comfort and fashion. Each piece is meticulously crafted to capture the essence of the Californian vibe, effortlessly elevating everyday wear to a statement of individuality.