About H2O
Adventure, Optimism and Scandinavian Spirit

Since 1982, H2O has captured the essence of discovery, adventure, and positivity. Back then, Denmark embraced our bold signature colours — red, blue, and green. Staying true to Scandinavian values, we celebrate health, friendship, and an active, joyful life all year round.

What began with swimsuits and tees has grown into a complete collection of stylish, functional rainwear.

From beach-ready shorts and summer slippers to our packable jackets made for surprise showers, H2O offers versatile, easy-to-wear pieces. With up to 200 rainy days a year, we’re here to keep you ready for whatever comes your way—optimistic, adventurous, and dry.

At its core, H2O reflects the Scandinavian way of life: enjoying simple moments with friends, exploring the outdoors, and staying active. Whether you’re running through rain puddles or relaxing by the shore, H2O is designed for good times.