Founded in 1973 in the heart of the Sportsystem district of Montebelluna, Lotto Sport Italia is one of the leading companies in Italian sports. From the very beginning, the name of the company is associated with its historic logo, the Losanga: a tennis court and a soccer field superimposed, to represent the passion for sports and the values such as respect and fair-play, which still reflect the company's DNA today.

Lotto Sport Italia - which today distributes its products in more than 100 countries through a network of international partners that generates more than $400 million in retail sales each year - over the years it has become an iconic brand, able to dress some of the greatest athletes in history, including soccer players such as Dino Zoff, Ruud Gullit, Andriy Shevchenko and Cafu, club teams such as AC Milan, Juventus, Napoli, Fiorentina and national teams such as Croatia and Holland as well as tennis stars such as John Newcombe, Boris Becker, Martina Navratilova, Thomas Muster, Francesca Schiavone, Marion Bartoli, Robin Soderling, Agnieszka Radwanska, Kevin Anderson, and David Ferrer. Lotto continues its presence on the tennis courts with top athletes such as Katerina Siniakova, Elise Mertens, Djere Laslo, Tabilo Alejandro and Flavio Cobolli and continue in soccer with the extraordinary AC Monza.