Rules of Faith is a new-era project where luxury, music and technology move as one. Its less a brand, more of an attitude.

Born out of the tough streets of England, Christopher Donnelly founder, has carved his path against the grain of the ‘fashion establishment’, forcing his voice and talent to be heard where it wasn’t always welcome. From being called a menace to society by politicians, to an “Ambassador of Fashion’ by the late (and very great) Vivienne Westwood – whilst also featuring on the front cover of Vogue, his journey has been 30 years through the very heart of culture, standing on the frontlines of movements like Punk, Acid House and Indie.

He’s worked with artists before the world caught on with names like Calvin Harris, Deadmau5 and Swedish House Mafia long before they became the global icons they are today..

Now, all his experience is distilled into Rules of Faith. A high-end luxury vision that doesn’t forget where it came from and has its founders roots firmly in its DNA. 
Elevated, but never detached
Premium, but still raw.

It’s UK heritage, refined but not replaced.