Brand Profile
From Loden to Linen
Flirting with Lightness
Spring is back, and suddenly everything feels lighter.
Heavy coats return to the wardrobe.
The air feels softer and carefree.
After a winter of warmth and structure, for Spring/Summer 2027 Schneiders Salzburg moves towards freshness, lightness and ease.
Remaining loyal to its heritage, Schneiders continues to explore the dialogue between tradition and modernity. The rigor of Loden opens up to a new idea of summer elegance – softer and effortless, designed for those who recognize the value of things well-made.
Schneiders revisits some of its most iconic pieces with an unexpected twist. Coats and jackets that belong to the brand’s history, passed down through generations, become incredibly light, soft and effortless, revealing an entirely new side to them.
The Hubertus – Schneiders’ classic Loden coat – is reborn in pure linen.
A natural transition from Loden to Linen, exchanging one historical fabric for another, both deeply connected to protection, durability and natural performance. Used since the ancient times, linen protects while allowing the body to breathe and stay fresh even on the warmest days.
Linen lies at the heart of the collection: washed, fluid and naturally elegant. Silhouettes are relaxed, sometimes oversized but always balanced. Unlined coats, lightweight trachten, sophisticated safari jackets and soft overshirts are designed to move naturally with the body.
And because spring weather always keeps you guessing, shifting between sunshine and rain, most styles are created in a cotton and linen blend with a thin water-resistant finish, allowing you to stay sharp while being ready for anything.
For cooler spring evenings and escapes to higher elevations, Schneiders introduces the new Summer Loden. Unstructured and featherlight it’s a softer, lighter evolution of one of the brand’s most iconic materials.
The palette seems shaped by sunlight and natural elements: sand, rope, ecru, earth, dusty olive, butter, light tobacco, rust and burnt orange.
For men, elegance becomes essential and effortless.
For women, femininity is understated, refined and quietly confident.
The collection overturns the idea that outerwear belongs exclusively to winter. The jacket returns to the center of the summer wardrobe – no longer purely functional, but an object of desire. An expression of personal style, the starting point of a look, a sophisticated gesture worn with ease over the shoulders while travelling, in the city or by the sea.
Because often, in spring, what really defines a style, is the light jacket you choose to wear.