As it has since 1865, Stetson is an iconic brand that embodies the resourceful, authentic, adaptable, and diverse core of the American spirit. A global leader in authentic lifestyle products, Stetson is committed to a heritage of craftsmanship and quality that communicates individuality and freedom. John B. Stetson’s story of perseverance continues today, more than 160 years later—ever evolving, yet timeless.