Brand Profile
The masculine wardrobe does not call for a seasonal revolution in order to match the evolution of times and styles. A subtle tweak gets a long way.
Caruso heralds ceaseless evolution by way of softness. A supple way to construct sartorial garments turns into an easy way to use them. This easy way is a language which Caruso calls playful elegance and which can be spoken by men of every age and walk of life according to individual parameters. Each man, a way.
Formality turns into ease, care and precision stay.
Caruso heralds plurality and the joy of gently breaking the rules while actually owning them. There is no other way to do so. Caruso calls it the knowledgeable art of not caring, or the freedom of being irreverent while actually revering the code.
Playfulness means lightness, but lightness is no absent-mindedness. It is an opening of possibilities, within a gentle frame.
The softness Caruso heralds is a matter of construction, but also of texture and color. Playful elegance is meant to please all the senses, at once. It is a joyous and sensual act with a proudly Italian soul.
The thoughtful spontaneity of playful elegance is ultimately rooted in the Italian way of enjoying beauty as something special that is part of the everyday. There is a lot of beauty in the utilitarian.
Playful elegance is proudly fatto in Italia, but knows no borders.