ZIFEI WANG is an independent Chinese designer brand founded by Zifei Wang in 2014, with registrations in both London and Beijing.

Rooted in enigmatic Eastern aesthetics, the brand reinterprets oriental cultural symbols through a contemporary lens. It merges heritage essence with deconstructed silhouettes and a forward‑thinking creative philosophy that embraces diverse design tendencies, such as gender fluidity, retro‑futuristic, and ecosophy. Ancient intangible heritage crafts are subtly embedded within modern creations, endowing each piece with layered cultural connotations and subtle oriental grace.

Rejecting rigid traditional replication, ZIFEI WANG advocates a spontaneous and natural interpretation of oriental culture. The brand continually transcends geographical and aesthetic boundaries, and upholds eco‑friendly sustainability as a long‑standing core principle. Through deterritorialized expression of China’s diverse regional cultures, the brand draws inspiration from cross‑regional civilizations: the Dunhuang‑inspired collection Dust Against Light, the Northern Wei culture rooted series Nomadism, and reflection of Tianjin industrialization and healing power of folk culture in the collection Endless River... By integrating Eastern and Western visions and reconciling ancient heritage with contemporary perspectives, it builds a refined and distinctive modern oriental aesthetic system.

The brand has been selected for London Fashion Week’s official schedule and awarded the national title of ‘China’s Top 10 Fashion Designers’. It also holds the honor of ‘International Cultural Role Model’ conferred by the UNESCO‑affiliated International Intangible Cultural Heritage Foundation. Continuously featured by Harper’s Bazaar for six consecutive years and interviewed by premium media including VOGUE, Madame Figaro and L'Officiel, ZIFEI WANG’s designs are worn by over 500 influential figures worldwide, such as Jackie Chan.
Wang Zifei has been featured on the official schedule of London Fashion Week, awarded the title of "International Cultural Role Model" by the United Nations World Heritage Protection Foundation for Intangible Cultural Heritage, named one of China's Top Ten Fashion Designers at the 29th edition, and serves as a visiting professor at Renmin University of China and Beijing Institute of Fashion Technology. 
Successfully included in the official Milan Fashion Week schedule in September 2026
Four works shortlisted for the 2026 Harper's Bazaar Intangible Cultural Heritage Future Award  
2025: Awarded the "Intangible Cultural Heritage Innovation" prize (China International Fashion Week); works exhibited at the National Art Museum of China; selected for the China Artists Association's "Fashion 100" project and served as a keynote speaker  
2024: Shortlisted for the National Arts Fund project "Silk Road Clothing: Inheritance and Innovative Design"; designated as a representative Chinese designer for the 60th anniversary of Sino-French diplomatic relations; included in the official London Fashion Week schedule; awarded the title "International Cultural Role Model" by the United Nations Foundation for the Protection of Intangible Cultural Heritage, featured on postage stamps across four European countries, and toured exhibitions including the Louvre  
2023: Recognized as a "Contributing Figure to Talent Development in China's Textile Industry" (awarded by the China National Textile and Apparel Council); named F·F Awards' Designer of the Year for Traditional Chinese Style  
Served as a jury member for three consecutive editions of the China International Fabric Design Competition  
2017: Named one of the "Top Ten Young Fashion Leaders in China"  
2014: Received funding from Beijing Chaoyang District's Outstanding Overseas Returnee "Phoenix Program"  
Described by Harper's Bazaar magazine as a designer whose work is "on par with museum collections."