The Italian Trade Agency presents Young Italian Start Up Around The World 
Editorial
Edition 107
22.01.2025
At Pitti Uomo 107, ICE – the Italian Trade Agency for the promotion of Italian companies abroad and their internationalization – presents the 10th edition of YOUNG ITALIAN START UP AROUND THE WORLD, a project designed to promote the most innovative and promising Made in Italy startups
This initiative, created in collaboration with Pitti Immagine Tutoring & Consulting, remains a key event in supporting emerging Italian talent on the global fashion stage.

This year, six brands are showcased in a special area on the ground floor of the Central Pavilion at the Fortezza da Basso in Florence: ALBAOPTICS, BONHEUR, BRAMANI CASHMERE, CASCINELLI, LE SIGNE, and SERA FINE SILK.

Through its support of the Pitti Immagine fairs this January, the Italian Government and ICE reaffirm their commitment to strengthening Florence's strategic role in the internationalization of Italian fashion. Their contribution is pivotal for the incoming program of top international buyers and communication activities.

With Young Italian Start Up Around The World, Pitti Uomo reaffirms itself not only as a showcase of excellence but also as a launching pad for the future creatives of Made in Italy.
The Young Italian Start Up Around The World brands:
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Albaoptics
This Milan-based sunglasses brand combines iconic design with modern technologies, featuring ethical production in Northern Italy, a region renowned for its sports culture, luxury, and artisanal craftsmanship. The collection includes five unisex models equipped with high-performance VZUM™ lenses – the perfect fusion of streetwear and sportswear.
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Bonheur
This Italian brand was born from the desire to create an innovative product combining elegance and comfort. With artisanal know-how passed down through generations and 100% Made in Italy production, BONHEUR stands out for its use of fine fabrics and carefully selected materials, offering timeless quality and meticulous attention to detail.

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Bramani cashmere
Rooted in a passion for cashmere, this brand transforms a precious fiber harvested in the Gobi Desert into garments of the highest quality. Every production phase, carried out in Italian workshops, blends advanced technology with artisanal expertise. Inspired by the hues of nature, the pieces embody modern Italian refinement with a timeless style.

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Cascinelli
A perfect balance of technical innovation and urban elegance. This outerwear collection merges sportswear performance with luxury aesthetics through innovative and sustainable materials, three-dimensional details, and a meticulous focus on design. The garments guarantee comfort and functionality, adapting seamlessly to every moment of the day.

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Le Signe
A Turin-based brand of vulcanized sneakers that merges tradition, sustainability, and rebellious creativity. Founded in 2024 by young entrepreneur Federico Priarone, the brand brings the authenticity of its hometown into Italian streetwear, standing out for its distinctive production originality, unique style, and genuine commitment to sustainability.

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Sera fine silk
This luxury Made in Italy silk accessories brand combines craftsmanship with local inspiration. With production based in Como, in family-run workshops, and a meticulous attention to detail, the brand creates pocket squares, ties, bow ties, swimwear, and pajamas – all symbols of Italian elegance.

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