Since 1938, Armor Lux has been a symbol of French maritime style, rooted in the culture of Brittany and showcasing a timeless aesthetic. The brand has turned the classic striped shirt into a refined everyday icon. With a growing commitment to sustainability, Armor Lux has expanded its stylistic language with collections made from organic cotton and recycled materials. From coats to knitwear, every piece tells the story of a brand that remains true to its DNA while continually evolving.

Born from the collaboration between Keisuke Ota and Yang Chao, Flower Mountain is a footwear brand that merges a love for trekking, design, and music. Inspired by nature’s cycles and enriched with Japanese fabrics and high-quality craftsmanship, Flower Mountain shoes stand out for their original and sophisticated use of color. The collections, mostly conceived as genderless, celebrate a harmonious fusion of nature, heritage, and modernity, resulting in a refined aesthetic that elevates urban style to a new dimension.

The Mountain Jacket by Manifattura Ceccarelli is presented in fiery red for The Pitti Crew, paying tribute to the FIRE theme of this year’s event. Made in an exclusive limited edition of only 80 pieces, destined to become collector’s items, the jacket features a special Pitti Uomo patch, symbolizing the collective energy that animates the Fortezza da Basso.

A true icon of Anglo-American style reinterpreted through the excellence of Italian craftsmanship, at Pitti Uomo the Romagna-based brand – celebrated for its outdoor apparel –  will present its proposals within a space curated by director Leandro Manuel Emede and stylist Nicolo Cerioni. This immersive experience, inspired by the duo’s photographic campaign dedicated to the "extraordinary in the ordinary," invites visitors to touch and wear the showcased garments, creating a dialogue between imagery, emotion, and craftsmanship.