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14 - 17 January 2025
Promas and DEFI Support 29 French Brands at Pitti Uomo
News
Edition 107
10.12.2024

Credits: MOUTY / @moutyparis 


For the fifth consecutive edition, Promas French Menswear Fédération and DEFI (Développement des Entreprises Françaises de l'Industrie de la Mode) are renewing their collaboration to support the participation of 29 French brands at Pitti Uomo 107.
The partnership between Promas and DEFI reflects a shared strategic vision for the international growth of French menswear – a goal Promas has also pursued in the digital space through Promas LIST. This platform, now a key networking tool in the industry, directly connects buyers from around the world with French menswear brands. It provides access to the latest collections, detailed brand information, and opportunities to build valuable, targeted business relationships.
 
ADN PARIS

ADN PARIS

PADIGLIONE CENTRALE / A/12
FRANCE
AGAIN

AGAIN

SALA DELLE NAZIONI / A/28
FRANCE
AMERICAN COLLEGE USA

AMERICAN COLLEGE USA

PADIGLIONE CAVANIGLIA / 11
FRANCE
AMERICAN VINTAGE

AMERICAN VINTAGE

ARSENALE / 7
FRANCE
ARMOR LUX

ARMOR LUX

SALA DELLE NAZIONI / B/26-28
FRANCE
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Adn Paris
Blurring the lines between masculine and feminine, the brand redefines androgyny through a timeless wardrobe. Crafted with simplicity at its core and an unwavering commitment to quality, for pieces designed to last.

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Again
Drawing inspiration from the beauty and diversity of nature, each collection captures the poetry of landscapes. Translated into pieces that combine creativity, elegance, and sustainability.

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American College Usa
Two musician friends revived the forgotten "Varsity" jacket, transforming it into a global urban fashion icon coveted by celebrities and featured in the biggest fashion media. Their latest co-branded Bombers jacket with Schott has become a top seller.

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American Vintage
Collections that captivate with their essential style and authentic lines, offering a canvas for daily reinvention. American Vintage garments are designed to feel like a second skin, effortless, barely there, and timeless.

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Armor Lux
Drawing inspiration from the Atlantic Ocean and the spirited heritage of Brittany, Armor Lux has been making high quality garments in France since 1938. A blend of high-quality craftsmanship and accessible fashion, for timeless essentials for everyone.

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BERNARD ZINS

BERNARD ZINS

PADIGLIONE CENTRALE / J/6
FRANCE
BERNI

BERNI

SALA DELLE NAZIONI / A/14
FRANCE
BOMBERS ORIGINAL

BOMBERS ORIGINAL

PADIGLIONE CAVANIGLIA / 37
FRANCE
CALEB PARIS

CALEB PARIS

PADIGLIONE CENTRALE / I/13
FRANCE
CHAPAL

CHAPAL

PADIGLIONE CENTRALE / I/12
FRANCE
herobanner_BERNARDZINS_U107
Bernard Zins
Impeccable trousers with a refined flair, designed to feel like a natural extension of the wearer. Meticulously crafted with engineered cuts and thoughtful details, they embody comfort and sophistication.

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Joseph-Molines-2
Berni
Menswear designed with nostalgia somewhere over the Atlantic and made in Europe. With Berni’s laid-back pieces, you’ll take the clean lines and comfort of the house with you wherever you go.

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Bombers Original
Always on trend, never out-of-style. The brand behind the iconic “flight jacket” reinvents itself through fabrics, colors, patterns, and broadening its offer with new designs that preserve the traditional details of American army-wear and work-wear.

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Caleb Paris
Born in 1979, the brand has accompanied the changes in men’s clothing over the decades, guaranteeing the combination of style and quality.

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Chapal
Since 1832, this manufacturer has mastered the art of luxury leathercraft, creating exquisite garments and accessories entirely by hand. With an in-house tannery ensuring the finest leathers.

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COLTESSE

COLTESSE

PADIGLIONE CENTRALE / G/11
FRANCE
CORSO MILLE

CORSO MILLE

PADIGLIONE CENTRALE / 27
ITALY
DAYTONA73

DAYTONA73

PADIGLIONE CAVANIGLIA / 101-102
FRANCE
DE BONNE FACTURE

DE BONNE FACTURE

PADIGLIONE CENTRALE / F/8
FRANCE
FIGARET PARIS

FIGARET PARIS

PADIGLIONE CENTRALE / D/16
FRANCE
Coltesse
The brand produces in France and Europe timeless and eco-conscious essentials for an everyday wardrobe and a freedom of movement. Drawing inspiration from workwear, tailoring and small touches of sportswear.

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Corso Mille
Polos, blazers, blousons, gilets, t-shirts, shorts, and the iconic swim shorts for the modern gentleman, self-confident and at ease in any situation, be it during business travels, work meetings or leisure time.

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Daytona73
Established in 1973, this leather and clothing brand delivers iconic designs, including biker jackets, bombers, flight jackets, and down jackets. More than fashion, it represents a lifestyle of freedom, authenticity, and adventure.

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De Bonne Facture
A label that stands out for its simple lines and lasting quality materials. Clothes that can be put on, used, infused with movements, personal stories, while connecting them to the ateliers that have made them, to the hands that have assembled them.

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Figaret Paris
Since 1968, Figaret has built a legacy in shirtmaking, earning a unique place in fashion. More than a brand, it carries a rich cultural heritage, with its shirts standing as icons of timeless elegance and contemporary energy.

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HOMECORE

HOMECORE

PADIGLIONE CENTRALE / H/11
FRANCE
INOUI EDITIONS

INOUI EDITIONS

PADIGLIONE CENTRALE / A/14
FRANCE
IRON AND RESIN

IRON AND RESIN

ARSENALE / 9
FRANCE
JAGVI. RIVE GAUCHE

JAGVI. RIVE GAUCHE

SALA DELLE NAZIONI / B/17
FRANCE
LAFAURIE

LAFAURIE

PADIGLIONE CENTRALE / H/13
FRANCE
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Homecore
Founded in 1992, during the rise of the hip-hop movement, France's first streetwear brand draws inspiration from the founding principles of Zulu Nation creator DJ Afrika Bambaataa: peace, love, unity, and having fun.

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Inoui Editions
Scarves, bags, and accessories as an invitation to express individuality with style, grace, and originality. With a focus on high-quality materials and environmental impact, because true luxury must also be responsible.

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Iron And Resin
Born from the vision of friends with years of industry experience, this small brand celebrates the freedom to break the rules, redefine conventions, and take bold risks in pursuit of originality.

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JAGVI. Rive Gauche
French regenerative premium craft menswear brand. Each product tells a story of a French heritage profession: painter, alpinist, writer, musician or even construction worker – all with a focus on minimizing the environmental footprint.

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EDITO_4657
Lafaurie
Premium European fabrics and clean lines for menswear that honors tradition while embracing a creative approach to style. Pieces made for everyday wear, with tones that evolve to develop a beautiful patina over time.

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LE TEMPS DES CERISES

LE TEMPS DES CERISES

FURERIA / 13
FRANCE
LLOSA

LLOSA

SALA DELLE NAZIONI / A/2
FRANCE
MII

MII

PADIGLIONE CENTRALE / C/7
FRANCE
NOYOCO

NOYOCO

SALA DELLE NAZIONI / B/13
FRANCE
herobanner_LETEMPSDESCERISES_U104
Le Temps Des Cerises
Established in 1998 and born from its creator’s deep passion for denim, the brand has cultivated exceptional expertise in manufacturing jeans, developing its own techniques to master the art of stonewashing.

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Llosa
A dreamy wardrobe where the tailor’s know-how is in constant movement. The structured comfort of the urban elegance signature reveals itself through natural ergonomics. An ode to tomorrow’s uniform.

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Mii
A love letter to classic French style handwritten with traditional Indian crafts. From jewel-toned hues to timeless neutrals, each piece features exquisite handwoven textiles, embroideries, and vibrant prints, all lovingly crafted by in-house artisans in Bengal.

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5MO-LOOKBOOK-2-_14
Mouty
Men’s fashion, infused with emotion. The brand unveils collections blending boldness, creativity, and urban culture, with an assumed aesthetic subtlety. A story of authentic men who embrace their vulnerability with pride.

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herobanner_NOYOCO_U105
Noyoco
Founded in 2015, Noyoco is a Parisian label defined by its effortless wardrobe aesthetic and a strong commitment to sustainability. With a focus on environmentally friendly practices, fair pricing, and lasting quality.

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PAS UNE MARQUE

PAS UNE MARQUE

SALA DELLE NAZIONI / A/41
FRANCE
PAUL & JOE

PAUL & JOE

PADIGLIONE CENTRALE / H/15
FRANCE
SERAPHIN

SERAPHIN

PADIGLIONE CENTRALE / E/16
FRANCE
THE HIDEOUT CLOTHING

THE HIDEOUT CLOTHING

ARMERIA / 18
FRANCE
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Pas Une Marque
More than a label, Pas Une Marque is a philosophy – a way of life. Its aesthetic seamlessly fuses effortless luxury with the bold, unfiltered energy of street culture, creating pieces that are as chic as they are thought-provoking.

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Paul & Joe
Founded in 1995 by Sophie Mechaly, Paul & Joe embodies French craftsmanship, family heritage, and timeless style – with a strong focus on tailoring and impeccable cuts. Its signature prints are worked in-house or in collaboration with artist-plasticians.

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Seraphin
A French luxury menswear leather manufacturer operating from historic workshops in central Paris since 1975. The finest skins from around the world are crafted without artificial finishes, preserving their original character and qualities.

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ADDICTION-LOOKBOOK_compressed-13
The Hideout Clothing
“THC” is a streetwear brand emanating from the Caribbean ecosystem. Launched in 2018 in Trinidad and Tobago, the brand sits where inner-city youth culture and international streetwear intersect.

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