In January, Bikkembergs marks its return to Pitti Uomo with a space featuring an immersive atmosphere, typical of a new generation concept store. The booth at the Fortezza da Basso will host visitors in a layout evoking the upcoming new monobrand stores.

At the booth, on Wednesday, January 10, a live performance will launch the new FW24 collections for all the brand's categories. The range includes clothing, footwear, jewelry lines, underwear, textile accessories, bags, and leather accessories.

During the event, creations from a new partner with whom Bikkembergs will start collaborating from the FW24 season on one of its leading merchandise lines will also be presented