Promas and DEFI Together Support French Brands at Pitti Uomo 106
News
Edition 106
20.05.2024
Promas French Menswear Fédération and DEFI (Développement des Entreprises Françaises de l'Industrie de la Mode) have teamed up for the fourth time to support the participation of 34 French brands in Pitti Uomo 106, taking place from June 11 to 14 at Florence's Fortezza da Basso. The collaboration highlights both organizations' ongoing dedication to expanding French fashion's international growth. In line with this commitment, Promas has also launched Promas LIST, an innovative platform that connects global buyers with French menswear companies. This is a crucial tool for industry professionals to explore new trends, access comprehensive brand information, and establish valuable business connections. 
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ADN PARIS
Blurring the boundaries between masculine and feminine, ADN embodies the codes of an androgynous wardrobe, built to last by the simplicity of its design and the quality of its materials. 

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AGAIN
A true union between the passions for fashion & nature. It offers a mixed, technical & timeless wardrobe, employing the codes of sportswear & outerwear, with a more creative positioning.

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ALBUM PARIS
This Paris-based fashion brand is a collaboration between creatives reinventing basics with sophisticated cuts and attention to detail. It uses high-quality and partially upcycled fabrics from Italy and Japan.

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AMERICAN VINTAGE
Collections that stand out for their essential style and authentic lines, allowing those who wear them to reinvent themselves every day. American Vintage garments are designed to feel like a second skin, imperceptible and timeless.

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ANTHONY PETO
Making hat wearing fun again. By updating traditional forms and using new fabrics and colors, the brand’s hats appeal to a young, adventurous market, confident enough to wear striking, often eccentric hats in the street, and to bars and nightclubs.

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ARMOR LUX
A collection inspired by the Atlantic Ocean and the people of Brittany. Since 1938 Armor Lux is making high quality garments in Brittany/France. High end and affordable fashion must-haves for everybody!

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BASK IN THE SUN
Sustainable maritime menswear. Bask in the Sun is a French brand that offers a sustainable men's wardrobe with a strong iodine content, inspired by both the heritage of marine clothing and urban fashion.

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BAZISZT
From button up shirts and co-ord sets to denim jackets, each garment is meticulously crafted, with every stitch reflecting the brand's love for perfection. Baziszt intertwines individual expression with celebrating diversity.

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BERNARD ZINS
Elegant pants with a precise flair that feel like an extension of oneself thanks to the details, engineered cuts, and the comfort they provide. In this era of overexposure, the ultimate luxury is discreet.

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BOMBERS ORIGINAL
Always on trend, never out-of-style. The eponymous “flight jacket” brand has established itself as the worldwide reference, thanks to its timeless and unmistakable designs.

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CHAPAL
Since 1832, this manufacturer has specialized in luxury leather garments and accessories entirely handcrafted in their atelier, where an in-house tannery still secures the finest quality leathers.

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COLTESSE
An independent, eco-conscious and agile workshop based in Paris offering timeless and comfortable essentials to wear from Monday to Sunday. A nonchalant wardrobe that calls for travel, encounters and lightness. 

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CORSO MILLE
Believing in elegance as a key component of a man's existence, the brand creates garments combining high-end Italian style, attention to detail, and innovative materials, between traditional artisan techniques and cutting-edge manufacturing.

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DE BONNE FACTURE
A label with simple lines and quality materials that last. Clothes that can be put on, used, infused with movements, personal stories, while connecting them to the ateliers that have made them, to the hands that have assembled them.

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FAGUO
Founded in 2009, Faguo is a CO2-positive brand that offers a complete urban-outdoor wardrobe. For every item produced, a tree is planted – more than 4 million today, and counting.

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FIGARET PARIS
A shirtmaking story that started in 1968, giving the brand a special status. More than a brand, Figaret is a fashion house with a strong emotional and cultural heritage. Their shirt is an icon between classical heritage and contemporary vitality.

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HOMECORE
Born in 1992 from the hip-hop movement, the first French streetwear brand has been inspired by the core principles of the creator of the Zulu Nation movement DJ Afrika Bambaataa: peace, love, unity & having fun. 

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IRON AND RESIN
The brainchild of several friends with years and years of experience in the industry, this small brand champions the sense of freedom to do things your own way, flipping the conventional and putting everything on the line. 

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LEBRUN
Lebrun Paris stands out for its timeless and modern design. Pieces cut with precision that adapt seamlessly to the new constraints and values of a modern, mindful and ethical lifestyle.

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LAFAURIE
The right balance between iconic menswear essentials and trendy pieces. Pragmatic, minimalist garments and a love for subtle, half-tone colors. Collections created from the finest European materials and the most precise craftsmanship. 

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LES GARÇONS FACILES
Creating and designing quality and trendy Jersey clothes for men with the view to reconcile the cool aspect of Jersey and the elegance of classic garments. Products are designed in Marseille and produced in selected factories in Europe. 


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LE TEMPS DES CERISES
Founded in 1998 out of the passion of its creators for denim, the brand has perpetuated unique knowledge and skills in the manufacture of its jeans, creating its own processes to perfect its stonewashing.

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MII
A love letter to classic French style handwritten with traditional Indian crafts. Jewel-like hues or classic neutrals, with exquisite handwoven textiles and embroideries, bright screen and block prints made by Mii’s in-house artisans at their ateliers in Bengal. 

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NOYOCO
Founded in 2015, Noyoco is a Parisian label that revolves around an effortless wardrobe aesthetic and a strong commitment. Its ambition is to create clothes that are environmentally friendly, fairly priced and of sustainable quality.

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OLOW
An invitation to travel, to discovery, to human or artistic encounters. Collaborations are the essence of the brand. Each collection prioritizes the use of materials and production methods that are more respectful of the environment and of workers.

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OUEST PARIS
A mix of a designer brand, streetwear and denim. A mix of Paris, Biarritz and a dream of California. Raw denim, skate-inspired pieces, folk volumes, workwear details and durable fabrics. A cool and creative complete wardrobe.

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PAS UNE MARQUE
More than just a label, a philosophy, a way of life. The Pas Une Marque aesthetic is imbued with the paradoxical blend of effortless luxury and the raw, bold spirit of street culture, resulting in pieces that are as thought-provoking as they are chic. 

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RÉGÉNÉRÉ
Launched in 2024, it focuses on a practical approach to accelerate the adoption of innovative, low-impact materials and processes in a pure designer collection spirit. Each style presents a look reflecting the concept of "circular accessible luxury".

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SAMUEL GASSMANN PARIS
With a background in the arts and a keen interest in fashion and the possibilities of textiles and styles, Samuel Gassmann launched his eponymous brand in 2009, founded on a small mother-of-pearl cufflink that conveys a discreet sense of luxury. 

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SERAPHIN
One of the last remaining French menswear luxury leather ‘manufactures’ to use traditional artisanal skills; it operates from historic workshops on the Quai de Valmy where the tanners and leatherworkers of Paris were located in the time of Napoleon.

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THE HIDEOUT CLOTHING
The Hideout Clothing embraces a distinctive DNA that seamlessly merges the raw, rugged, and powerful essence of the Caribbean with the refinement, luxury, and attention to detail inspired by the architecture of Paris and France.

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TRUE TRIBE
Parisian fashion house specialized in forward-thinking menswear essentials. TRUE TRIBE redefines the codes of conscious fashion from its atelier in the Indus Valley, where the brand supports traceable and ethical practices.

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VALETTE STUDIO
Uncompromising standards, precise cuts and genuine French savoir-faire. Cool tailoring inspired by the great classics of the men’s wardrobe, who expressed in a deliberately non-genre manner.


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VERYRARE
The concept behind VERYRARE c/o RAF REYES™ is to reference Design’s history and signal its existence within the colliding worlds of archive and 21st-century fashion. A fresh & reimagined style, opposing ideas speaking to one another, and turned into very rare pieces.

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