Exhibitors Spotlight:
AlphaTauri
Editorial
Edition 99
09.03.2021
The New Casual Solution, AlphaTauri Updates the Minimal Wardrobe

Exhibitors Spotlight focuses on a selection of brands exhibiting at this year's Pitti Uomo, showcasing their upcoming collections and special upcoming projects.


“The ultimate AlphaTauri goal for every new collection is to further improve the already introduced textile innovations as well as fashion-design features. This season there was a strong focus on the haptics and color offerings. Also, we’re excited to reveal some directional power pieces as part of the first drop for autumn/winter, which is a new direction for AlphaTauri”. - Tanja Gündling, VP AlphaTauri.

 
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Originally founded by Red Bull, AlphaTauri is a premium fashion brand. A seamless blend of design, fabrication, and textile innovation, the brand incorporates innovative ideals.
For its FW21 collection, the brand presents a clear focus across three categories: outerwear, 3D-knit, and pants, updating the styles with elevated silhouettes, new tones, and enhanced details. This season also sees the introduction of a new seasonal check pattern, a key element throughout the collection.
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The brand presented key looks from the collection at its new Showroom, located in Salzburg, Austria. As part of the inauguration, the Scuderia AlphaTauri F1 team also introduced the new livery for its 2021 F1 car. The “AT02” car design was revealed by F1 drivers Pierre Gasly and Yuki Tsunoda, presented with a unique architectural backdrop.
With an overall aesthetic of clean and directional pieces, the collection features fresh takes on styles designed to last beyond seasons. The foundational layers are easy to wear and versatile enough to be worn casually or as a formal solution.
Explore the collections, contact the brand, request an online appointment, and much more.