13 - 16 January 2026
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  • N.109 · 13-16 January 2026

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Pitti Connect - Exhibitors January 2026 News Sections mediagallery Press Events Calendar GUIDE
13 - 16 January 2026
SOSHIOTSUKI
discover the event
SOSHIOTSUKI
discover the event
Pitti Uomo 109
is now!
discover the mediagallery
Pitti Uomo 109
is now!
discover the mediagallery
HED MAYNER
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HED MAYNER
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SHINYAKOZUKA
discover the event
SHINYAKOZUKA
discover the event
Pitti Uomo 109
is now!
discover the mediagallery
Pitti Uomo 109
is now!
discover the mediagallery
Pitti Uomo 109
is now!
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Sebiro Sanpo
Discover the event
Pitti Uomo 109
is now!
discover the mediagallery
SOSHIOTSUKI
Guest Designer

Fortezza da Basso

Next edition:
13 - 16 January 2026

Next edition:
13 - 16 January 2026

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Hours of the event

All days
9.00 - 18.00
Last day
9.00 - 16.00

Hours of registration

All days
9.00 - 18.00
Last day
9.00 - 14.00

Pitti Connect

Online until January, 30 2026
Exhibitors list January 2026
Exhibitors list January 2026
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Pitti Immagine Prize 2026
to UniCredit
Edition 109

Mediagallery

Check out the photos and videos of Pitti Uomo 109
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look0038
Gallery

SOSHIOTSUKI
Fashion Show

Edition 109
DSC_9984
Gallery

SOSHIOTSUKI
Welcome

Edition 109
QS4A4403
Gallery

SOSHIOTSUKI
Backstage

Edition 109
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Pitti Connect - Exhibitors

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herobanner_HYPLUS_U109

HYPLUS
herobanner_40WEFT_U104

40 WEFT
herobanner_IDAMA_U109

IDAMA
herobanner_MYSTIKUM_U109

MYSTIKUM
herobanner_FELISI_U109

FELISI
herobanner_REFRIGUE_U109

REFRIGUE
herobanner_STUARTWEITZMAN_U109

STUART WEITZMAN
herobanner_ELPULPO_U105

ELPULPO
herobanner_LEBOLE_U105

LEBOLE
herobanner_GUESSMAN_U109

GUESS MAN
herobanner_PROHIBITED_U109

PROHIBITED
herobanner_ANDREU_U108

ANDREU
herobanner_GIGLIOCOM_U109

GIGLIO.COM
herobanner_CANADIENS_T19

CANADIENS
herobanner_RUNOFRUNARCHYATTITUDE_U109

RUN OF RUNARCHY ATTITUDE
herobanner_BOOTBLACK_U103

BOOT BLACK
herobanner_BRUNOCENERE_U109

BRUNOCENERE
herobanner_MENTORE_U109

MENTORE
herobanner_KANUK_U109

KANUK
herobanner_THERAS_U109

THERA'S
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News

News

News

PU109-Inaugurazione_4

Pitti Immagine Prize 2026
to UniCredit

Through good times and bad times, UniCredit has supported the excellent Italian companies that—through Pitti—represent themselves…
13.01.2026
PU109-Inaugurazione_4

Pitti Immagine Prize 2026
to UniCredit

Through good times and bad times, UniCredit has supported the excellent Italian companies that—through Pitti—represent themselves…
13.01.2026
NWS_pitti_crew_2

The Pitti Crew’s
2026 Outfit

An After/Label jacket, an Armor Lux sweatshirt, At.P.Co trousers and Munich footwear: a comfortable and functional outfit…
10.01.2026
NWS_hyperscout

Pitti Uomo introduces
AI-powered matchmaking
with Hyperscout

09.01.2026
NEWS_WP-LAVORI-IN-CORSO_02

The brands of
WP Lavori in corso
at the Fortezza

Once again, this edition of Pitti Uomo will feature the iconic brands selected by WP Lavori in corso, bringing to the Fortezza…
07.01.2026
herobanner_SEBAGO_U109

The SEBAGO total looks

At Pitti Uomo 109, Sebago presents a narrative of its stylistic codes through a series of men’s and unisex total looks designed…
08.01.2026
herobanner_WOOLRICH_U109

WOOLRICH:
defining the rules of outdoor apparel

Following its recent acquisition by the Turin-based BasicNet group, the iconic American brand – founded in 1830 in Pennsylvania…
08.01.2026
NEWS_WP-LAVORI-IN-CORSO_02

The brands of
WP Lavori in corso
at the Fortezza

Once again, this edition of Pitti Uomo will feature the iconic brands selected by WP Lavori in corso, bringing to the Fortezza…
07.01.2026
Promas_251208_PITTI_EDITORIAL

Promas and DEFI
championing
French menswear
at Pitti Uomo 109

The creativity and dynamism of French menswear take center stage once again at Pitti Uomo 109, thanks to the renewed collaboration…
07.01.2026
herobanner_FINALDRAFT_U109

FINAL DRAFT,
between streetwear and tailoring

The German brand brings a contemporary vision of the menswear wardrobe to Pitti Uomo: minimalist, creative, and artisanal,…
07.01.2026
View all news

Section

Fantastic Classic

This section gathers the most representative names in formal menswear, offering an elegant and ever-evolving wardrobe.
Explore

BHARNABA

- BHARNABA embodies the contemporary ideal of masculine elegance. A brand rooted in the rich Neapolitan tailoring tradition,…
ITALY

FOX UMBRELLAS

- Fox have produced handmade umbrellas in the UK since 1868 and have built a reputation for excellence, skill and superb craftsmanship.…
UNITED KINGDOM

PAOLO SCAFORA NAPOLI

- These are the cardinal points of Paolo Scafora. Our family's artisan activity began in the industrious alleys of Naples way…
ITALY
Explore

Futuro Maschile 
 

It is the most advanced laboratory of contemporary menswear, featuring ultra-selected collections that express timeless elegance…
Explore

DFOUR

- We are thrilled to present our latest creation, D F O U R Leather Project, a collection of leather outerwear dedicated to…
ITALY

FRESCOBOL CARIOCA

- Born in Rio, FRESCOBOL CARIOCA was founded in honour of frescobol - the original beach bat-and-ball game established in 1945.…
UNITED KINGDOM

TELA GENOVA

- Tela Genova is born from a story of passion, family, and tradition. Led today by Cristiano Caucci, the brand embodies Italian…
ITALY
Explore

Hi Beauty

Not just fashion
A new feature in this edition is a special area dedicated entirely to the world of cutting-edge perfumery.
Explore

MARIEJEANNE

- To offer the finest perfumes, MARIEJEANNE is involved in every step of creation: from the planting of raw materials to the…
FRANCE

MYSTIKUM

- The 1920s, the Golden Decade of glamour and mystique, inspired the legendary fragrance MYSTIKUM, a symbol of luxury that…
GERMANY

SORA DORA

- SORA DORA, la cui competenza e passione sono state tramandate di generazione in generazione, trae il suo carattere dall'affascinante…
FRANCE
Explore

Dynamic Attitude

This is the section that showcases collections designed to accompany movement.
Explore

CAPSLAB

- Capslab is a creative laboratory where design, pop culture, and craftsmanship come together. We design accessible, well-crafted…
FRANCE

FLOWER MOUNTAIN

- Flower Mountain originated from a meeting between Mr. Keisuke Ota from Tokyo and Mr. Yang Chao from Beijing, who discovered…
JAPAN

PAJAR

- PAJAR crafts performance products rooted in adventure. We offer footwear, outerwear, and accessories for all seasons and…
CANADA
Explore

Superstyling

This section looks ahead, anticipating trends through bold and unconventional aesthetic choices.
Explore

ANTIK BATIK

- Antik Batik is a Parisian brand founded in 1992 by Gabriella Cortese, an Italian designer with a passion for travel and craftsmanship.…
FRANCE

KERRIN

- Designed amidst the wild beauty of Australia, Kerrin artfully blends nostalgia with modern function, offering a collection…
AUSTRALIA

RESOLUTE

- Yoshiyuki Hayashi acted as the designer in the domestic denim industry for 20 years or more and he has been supported by…
JAPAN
Explore

I Go Out

This section fully explores the stylistic potential of the outdoors, where fashion meets lifestyle.
Explore

DANNER

- Since 1932, Danner has crafted boots with purpose and integrity—footwear to equip those who choose the unlikely path, those…
U.S.A.

KEEN

- Family-owned and values-led for over 20 years, KEEN is striving to make the most original, durable, Consciously Created footwear…
U.S.A.

SCANDINAVIAN EDITION

- Inspired by Scandinavian design as it emerged in the 1950s, we like the idea that beautiful and functional everyday objects…
NORWAY
Explore

Scandinavian Manifesto

Among the most successful special areas of the fair, Scandinavian Manifesto returns to Pitti Uomo, bringing the best of Nordic…
Explore

ANNARR

- NORDIC ORIGIN The brand name “ANNARR” means “the next” in Old Norse and is a clear reference to its Nordic origin. The inspiration…
DENMARK

NEUW

- NEUW creates jeans that are more than mere garments; they are companions for the modern explorer, becoming imbued with the…
DENMARK

WON HUNDRED

- Brand information  Established in 2004 by Nikolaj Nielsen, Won Hundred is a fashion brand headquartered in Copenhagen.…
DENMARK
Explore

Fantastic Classic

This section gathers the most representative names in formal menswear, offering an elegant and ever-evolving wardrobe.
Explore

BHARNABA

- BHARNABA embodies the contemporary ideal of masculine elegance. A brand rooted in the rich Neapolitan tailoring tradition,…
ITALY

FOX UMBRELLAS

- Fox have produced handmade umbrellas in the UK since 1868 and have built a reputation for excellence, skill and superb craftsmanship.…
UNITED KINGDOM

PAOLO SCAFORA NAPOLI

- These are the cardinal points of Paolo Scafora. Our family's artisan activity began in the industrious alleys of Naples way…
ITALY
Explore

Futuro Maschile 
 

It is the most advanced laboratory of contemporary menswear, featuring ultra-selected collections that express timeless elegance…
Explore

DFOUR

- We are thrilled to present our latest creation, D F O U R Leather Project, a collection of leather outerwear dedicated to…
ITALY

FRESCOBOL CARIOCA

- Born in Rio, FRESCOBOL CARIOCA was founded in honour of frescobol - the original beach bat-and-ball game established in 1945.…
UNITED KINGDOM

TELA GENOVA

- Tela Genova is born from a story of passion, family, and tradition. Led today by Cristiano Caucci, the brand embodies Italian…
ITALY
Explore

Hi Beauty

Not just fashion
A new feature in this edition is a special area dedicated entirely to the world of cutting-edge perfumery.
Explore

MARIEJEANNE

- To offer the finest perfumes, MARIEJEANNE is involved in every step of creation: from the planting of raw materials to the…
FRANCE

MYSTIKUM

- The 1920s, the Golden Decade of glamour and mystique, inspired the legendary fragrance MYSTIKUM, a symbol of luxury that…
GERMANY

SORA DORA

- SORA DORA, la cui competenza e passione sono state tramandate di generazione in generazione, trae il suo carattere dall'affascinante…
FRANCE
Explore

Dynamic Attitude

This is the section that showcases collections designed to accompany movement.
Explore

CAPSLAB

- Capslab is a creative laboratory where design, pop culture, and craftsmanship come together. We design accessible, well-crafted…
FRANCE

FLOWER MOUNTAIN

- Flower Mountain originated from a meeting between Mr. Keisuke Ota from Tokyo and Mr. Yang Chao from Beijing, who discovered…
JAPAN

PAJAR

- PAJAR crafts performance products rooted in adventure. We offer footwear, outerwear, and accessories for all seasons and…
CANADA
Explore

Superstyling

This section looks ahead, anticipating trends through bold and unconventional aesthetic choices.
Explore

ANTIK BATIK

- Antik Batik is a Parisian brand founded in 1992 by Gabriella Cortese, an Italian designer with a passion for travel and craftsmanship.…
FRANCE

KERRIN

- Designed amidst the wild beauty of Australia, Kerrin artfully blends nostalgia with modern function, offering a collection…
AUSTRALIA

RESOLUTE

- Yoshiyuki Hayashi acted as the designer in the domestic denim industry for 20 years or more and he has been supported by…
JAPAN
Explore

I Go Out

This section fully explores the stylistic potential of the outdoors, where fashion meets lifestyle.
Explore

DANNER

- Since 1932, Danner has crafted boots with purpose and integrity—footwear to equip those who choose the unlikely path, those…
U.S.A.

KEEN

- Family-owned and values-led for over 20 years, KEEN is striving to make the most original, durable, Consciously Created footwear…
U.S.A.

SCANDINAVIAN EDITION

- Inspired by Scandinavian design as it emerged in the 1950s, we like the idea that beautiful and functional everyday objects…
NORWAY
Explore

Scandinavian Manifesto

Among the most successful special areas of the fair, Scandinavian Manifesto returns to Pitti Uomo, bringing the best of Nordic…
Explore

ANNARR

- NORDIC ORIGIN The brand name “ANNARR” means “the next” in Old Norse and is a clear reference to its Nordic origin. The inspiration…
DENMARK

NEUW

- NEUW creates jeans that are more than mere garments; they are companions for the modern explorer, becoming imbued with the…
DENMARK

WON HUNDRED

- Brand information  Established in 2004 by Nikolaj Nielsen, Won Hundred is a fashion brand headquartered in Copenhagen.…
DENMARK
Explore
Section · 01 / 07
Load all sections

New Brands at Pitti Immagine Uomo 109

OLIVER LATTUGHI

OLIVER LATTUGHI

PADIGLIONE CENTRALE / F/8
ITALY
COOLWAY

COOLWAY

PADIGLIONE CAVANIGLIA / 20
SPAIN
JOTT

JOTT

CORTILE CAVANIGLIA / 2
FRANCE
TEP_P - NEW STANDARD JAPAN LEATHER PROJECT

TEP_P - NEW STANDARD JAPAN LEATHER PROJECT

SALA DELLE NAZIONI / B/27-40
JAPAN
MENTORE

MENTORE

ARMERIA / 16
ITALY
TOPSY TURVY

TOPSY TURVY

ARSENALE / 21
ITALY
MYSTIKUM

MYSTIKUM

PADIGLIONE CENTRALE / S/13
GERMANY
LOKI EYEWEAR

LOKI EYEWEAR

PADIGLIONE CAVANIGLIA / 108
ITALY
GOGO HSU ART FASHION

GOGO HSU ART FASHION

COSTRUZIONI LORENESI / 8
TAIWAN
VON DUTCH

VON DUTCH

CORTILE DEL TEATRINO / 2
U.S.A.
FF-PACKAGING

FF-PACKAGING

PADIGLIONE CENTRALE / G/12
NETHERLANDS
BHARNABA

BHARNABA

RONDINO / 7
ITALY
MACKIE

MACKIE

PADIGLIONE CENTRALE / C/11
UNITED KINGDOM
ACCADEMIA COSTUME & MODA

ACCADEMIA COSTUME & MODA

AREA MONUMENTALE / 1
ITALY
WIENER BLUT

WIENER BLUT

PADIGLIONE CENTRALE / G/4
AUSTRIA
HTD WATCHES

HTD WATCHES

PADIGLIONE CENTRALE / E/23
ITALY
RUN OF RUNARCHY ATTITUDE

RUN OF RUNARCHY ATTITUDE

PADIGLIONE CAVANIGLIA / 46
ITALY
BRIXIA

BRIXIA

SALA DELLE NAZIONI / A/1-5
ITALY
AZMAN

AZMAN

PADIGLIONE CENTRALE / G/4
UNITED ARAB EMIRATES
SHINYAKOZUKA X TSUCHIYA KABAN

SHINYAKOZUKA X TSUCHIYA KABAN

PADIGLIONE CENTRALE / A/3
JAPAN
SEOKWOON YOON - CODE KOREA

SEOKWOON YOON - CODE KOREA

POLVERIERA / 1
KOREA (SOUTH)
PESADE

PESADE

PADIGLIONE CENTRALE / S/5
KOREA (SOUTH)
FLORENCE STYLE

FLORENCE STYLE

PADIGLIONE CENTRALE / G/2
ITALY
ED HARDY

ED HARDY

ARMERIA / 25-29
UNITED KINGDOM
ASICS WALKING

ASICS WALKING

PADIGLIONE CENTRALE / H/13
JAPAN
Explore

Press

109
12.01.2026

La moda maschile italiana nel 2025

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109
05.11.2025

L'installazione monumentale "Ancient/New Site" è di Marc Leschelier

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109
04.11.2025

Unicredit si conferma Main Partner di Pitti Immagine

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109
04.11.2025

Pitti Uomo 109: News and Highlights

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109
04.11.2025

Hed Mayner Guest Designer at Pitti Uomo 109

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109
04.11.2025

Shinyakozuka will be the protagonist of the Special Event at Pitti Uomo 109

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109
04.11.2025

Soshiotsuki will be the Guest Designer at Pitti Uomo 109

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109
04.11.2025

MOTION: The theme of Pitti Uomo 109

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