Brand Profile
Alberto Fasciani: artisanal specialized manufacturing, precious materials and products originality are the essential parts that characterize style and success of this Italian brand which entirely realizes its production in its laboratory in Fermo, Marche Region.
Alberto Fasciani has over 30 years of history and more than 40 cooperators. Twenty-five of them are direct workers and are expert artisans which take an active part in the company production.
“Values support actions”. Alberto Fasciani is completely sure of this. His main goal is trying to transmit emotions. “Whoever wears my footwear must feel as it belongs to him from the very first time, just like if he has spent his whole life with it”.
Customer relationship is fundamental, because “customers are our best testimonials”. We interact with them through social channels where they can get all the real time information and where they can see the innovation of a brand which has a continuous evolution.
Alberto Fasciani shoes are more than a simple accessory: they are style and synonym of “luxury”. The high distribution level in the best Italian and International boutiques of clothing and accessories is the evidence of the success.
It is also the keystone around which the development strategy and the brand growth for entirely Made in Italy products has been created and is aiming to increase penetration quota into new markets by intensifying the selected distributive channel and by increasing the high level multi- brand presence in the most prestigious department stores.