Dublo is a textile industry that produces socks since 1937 with unique characteristics in the world, the company has always represented the excellence of the Italian textile manufacturing industry, with over 87 years of experience, witness to the best tradition in men’s footwear. Known for a particular product, Dublo the Original, a double knit sock: internally in contact with the skin, made of natural fiber Filoscozia of the best quality (in warm cotton and wool in winter version); externally, in contact with the shoe, in light Nylon fiber. Following the changes in the purchasing process in recent years, the company has developed the Dublo Point Project, which offers the retailer the possibility of selling Dublo stockings through an integration between traditional and online sales, according to an innovative form of sales called PHYGITAL (integration between physical and digital). This new unified commerce formula provides both sales solutions and offers the consumer a complete shopping experience that is not limited to the use of different tools (smartphone, tablet, pc), but it more effectively guides its purchasing decision, thus introducing the concept of digitally influenced shopping. This underlines the need for collaboration between online and traditional retail sales, recognizing the retailer’s sales skills, the value of experience and the right expertise to assist the Customer. In 2024, Dublo obtained, from the Italian Ministry of Enterprises and Made in Italy, the registration of the brand in the special register of "Historical brands of national interest". Its honored to see recognized the work that the company do daily in promoting the brand, also through this authoritative honor.