Brand Profile
The brand’s founder, Huub van Boeckel grew up in the 70s and 80s and played the legendary courts of Wimbledon, Roland Garros, and the US Open. During this time Huubs perception about tennis evolved from being a competitive game in to a ‘style of life’.
With 'the ACE hub' we honor the rich heritage & timeless spirit of tennis, translating its iconic style & ethos into modern designs.
Tennis is not an aesthetic to wear. Nor is it isolated to the court. It’s a lifestyle. That’s the DNA of the brand.