Wrong Friends is a contemporary menswear brand that brings together streetwear, lifestyle and modern everyday fashion. Created for those who value individuality, confidence and a strong sense of style, the brand combines recognizable designs with easy-to-wear silhouettes and a commercial approach.

At the heart of Wrong Friends is the idea that the right friends make every story better. This attitude is reflected throughout the collections: bold graphics, strong branding, distinctive details and our recognizable Victor the Voodoo character are combined with clean essentials, matching sets and versatile seasonal pieces.

Each collection is designed to create a complete wardrobe, ranging from T-shirts, sweaters and hoodies to jackets, knitwear, trousers and accessories. Strong attention is given to fit, fabric, colour and detailing, while keeping the collections accessible and easy to combine.

Wrong Friends continues to grow internationally and is currently represented by more than 200 retailers across multiple markets worldwide. Working closely with our agents, distributors and retail partners, we focus not only on sell-in, but especially on building long-term partnerships and strong sell-through at store level.

With every season, Wrong Friends continues to develop its identity while staying true to its DNA: distinctive, confident and made to stand out.

Wrong Friends — Choose your friends wisely.Wrong Friends is a contemporary menswear brand that brings together streetwear, lifestyle and modern everyday fashion. Created for those who value individuality, confidence and a strong sense of style, the brand combines recognizable designs with easy-to-wear silhouettes and a commercial approach.

At the heart of Wrong Friends is the idea that the right friends make every story better. This attitude is reflected throughout the collections: bold graphics, strong branding, distinctive details and our recognizable Victor the Voodoo character are combined with clean essentials, matching sets and versatile seasonal pieces.

Each collection is designed to create a complete wardrobe, ranging from T-shirts, sweaters and hoodies to jackets, knitwear, trousers and accessories. Strong attention is given to fit, fabric, colour and detailing, while keeping the collections accessible and easy to combine.

Wrong Friends continues to grow internationally and is currently represented by more than 250 retailers across multiple markets worldwide. Working closely with our agents, distributors and retail partners, we focus not only on sell-in, but especially on building long-term partnerships and strong sell-through at store level.

With every season, Wrong Friends continues to develop its identity while staying true to its DNA: distinctive, confident and made to stand out.

Wrong Friends — Choose your friends wisely.