At Wrong Friends, we believe that fashion is more than just clothing; it's an expression of individuality, a statement of boldness, and a celebration of friendship. Our brand was founded on the principles of originality, quality, and a rebellious spirit that challenges the conventional.

Wrong Friends started with a vision to redefine men's fashion. We wanted to create a brand that wasn't afraid to break the rules and push boundaries. Our name reflects our belief that the best adventures often happen with the Wrong Friends, those who encourage us to be ourselves and to live life to the fullest. We design our clothes for the risk-takers. Our collections are a blend of edgy designs, premium fabrics, and meticulous craftsmanship. Each piece is designed to make you feel confident, unique, and ready to take on the world.

We invite you to visit our booth at the Pitti Uomo and experience the Wrong Friends difference. Meet our team, explore our latest collection, and discover how our designs can elevate your business.