Hi Beauty At Pitti Uomo 110 a focus on fragrance and skincare

Hi Beauty
At Pitti Uomo 110
a focus on fragrance
and skincare

News

Edition 110

25.05.2026

Building on its great success at the winter edition of Pitti Uomo, Hi Beauty returns in June: the exclusive space dedicated to the world of avant-garde fragrances and the most innovative skincare.

At the Top Floor of the Central Pavilion, within the Futuro Maschile section, the area presents a carefully curated selection of independent labels representing the global new wave of fragrance and cosmetics, from Europe to Asia. Born from the longstanding expertise of Pitti Fragranze, Hi Beauty sits at the intersection of artistic perfumery and beauty, well-being and new luxury, a synergy increasingly sought after by the world's most influential concept stores and retailers.

EN DOFT
An independent fragrance house drawing inspiration from architecture and interior design. Founded in Stockholm through a collaboration between All Matters Studio and French perfumer Emmanuel Martini, trained in Grasse. At Pitti Uomo 2026, En Doft presents its first fragrance line, with Corium Nobile, a woody-oriental leather fragrance, as its point of departure. The brand also produces room fragrances and scented candles, each composition built on the same architectural principles. Our flagship is located at Nytorget, Stockholm.

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CENT.PM
A maison born from the dialogue between a photographer and a perfumer. The name derives from the street number of the first studio, 100 ("cent" in French), and "pm," short for précieux moments. Driven by the necessity of creation rather than the constant pursuit of novelty, the two creators develop each formula slowly, moving between science and art, image and scent, intimacy and space.

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HENRIK VIBSKOV
The universe of Henrik Vibskov, Danish designer, artist, curator, and musician, also encompasses prestigious fragrance lines, carefully selected and in tune with Vibskov's contemporary spirit. From his Copenhagen boutique, a selection of fragrances arrives at Pitti Uomo, bringing together fashion, art, and self-care.

OBAYATY
A beauty house dedicated to men, born in Los Angeles and based in Stockholm. Founded by Max Martin and Pontus Frankenstein, the brand carries forward a mission to reinvent masculine beauty through science, innovation, and creativity, educating and inspiring men to refine their daily rituals, build self-confidence, and explore personal expression and well-being.

SARANGHAEYO
A high-end niche fragrance maison based in Seoul, South Korea. Each fragrance captures life's stories and transforms them into unforgettable scents, composed with the finest ingredients sourced and selected from around the world. A 100% Korean brand that reflects the country's attention to detail, quality, and aesthetics. "Saranghaeyo" means "I love you" in Korean.

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