photo creditshires MAURIZIO ANNESE
Napapijri brings its journey through time to Pitti Uomo. It will be a crucial moment for sharing the values that have contributed to its global success. An opportunity to admire garments rich in history and a chance to glimpse into the future.
There will be a double appointment with the brand at the Fortezza, focusing on the fusion of functionality and timeless style, as well as new challenges. The booth located at the Ghiaia Pavilion invites you to discover the authentic essence of Napapijri and the intrinsic value of its products. Since 1987, it has been exploring unknown territories, intertwining the outdoor spirit with urban energy. The installation "A Geography of Icons" will take place at the booth. It offers an immersive experience through redesigned icons with a focus on design and sustainability.
Furthermore, at the Cortile della Polveriera, a visually impactful space will express circularity as the core of Napapijri's sustainable commitment. A cube made of scaffolding and safety nets will host the SS 24 of the Napapijri Circular Series: a fully recyclable capsule, Cradle to Cradle® certified, and designed by Moreno Ferrari, a renowned designer and winner of the Compasso d'Oro.
With these two events, Napapijri presents itself as a protagonist in the outdoor lifestyle landscape.