Tela Genova is born from a story of passion, family, and tradition. Led today by Cristiano Caucci, the brand embodies Italian excellence — blending memory and innovation, craftsmanship and research. Denim, the most democratic and timeless fabric, becomes the starting point of an aesthetic that reinterprets workwear, military and navy influences through a contemporary and authentic lens.
Each collection reflects a deep respect for materials: selvedge fabrics, artisanal dyeing, organic yarns, and certified natural fibers. Sustainability is a conscious choice, achieved through the use of dead stock, reduced treatments, and the principle “produce less, produce better.”
Tela Genova speaks to a man who values authenticity, curiosity, and culture — one who recognizes the beauty of well-made garments and sees fashion as an expression of identity and freedom. Its design philosophy looks to the past to shape the future, honoring time, people, and craftsmanship.
The result is a wardrobe with a strong DNA: every piece tells a story. Contemporary heritage, Italian quality, and ethical responsibility define the brand’s essence — a continuous dialogue between tradition and innovation.