At the Costruzioni Lorenesi, the fashion lifestyle brand founded by Red Bull, presents their AW25 collection. Thanks to Wholegarment 3D-Knitwear technology, it offers signature structures in a wider range of performance yarns this season. In outerwear, the focus is on fusing weather-resistant technologies with zoned insulation, aiming to envelop the wearer in carefully tailored protective warmth.

The brand, founded in 1894 and famous for its waxed jackets, brings to Pitti Uomo the results of the Barbour x Baracuta collaboration. Additionally, it will showcase the men’s and women’s lines: Heritage Plus, Heritage Select, Modern Heritage, and Re-engineered. Special focus will be placed on footwear and accessories. In outerwear, new lightweight options for milder climates will be featured.

At Pitti Uomo 107, the iconic tennis shoe brand SUPERGA will be featured, along with SEBAGO's new footwear and apparel collection showcased in a dedicated space.

Previewing at Pitti Uomo 107, G-STAR presents “Digging to the Future,” a showcase that, reimagining the finest treasures from the brand’s archive, represents the beginning of a new chapter pushing the boundaries of denim design. At Magazzino 07. An unexpected showcase that goes beyond the boundaries of denim and marks just the first of many new developments coming for the brand.

At the Fortezza, Guess will showcase two of its brands: GUESS MAN in Spazio Orologio and GUESS JEANS in Padiglione Ghiaia. Together, they embody the American West Coast lifestyle and the future of denim through Nicolai Marciano's innovative vision.

In the FUTURO MASCHILE section, a collective specializing in tailored workwear will showcase garments designed to withstand extreme climate conditions. This includes "AF WEAR," a wearable device equipped with the world’s smallest compact fan.
The materials, developed in collaboration with Sumitomo Chemical Company, a major chemical manufacturer, and Moririn Co., a textile trading company, naturally regulate temperature to ensure comfort across all seasons. A presentation is scheduled at the stand.

The historic English raincoat brand makes its return to Pitti Uomo to present its new collections, including the Mackintosh Mainline and collaborations with some of the world’s leading fashion houses.
For more than 200 years, Mackintosh has been one of the world’s most influential coat makers, defined by its craftsmanship, unparalleled expertise and the constant evolution of its designs. 

The Canadian brand specializing in outerwear and technical apparel brings innovative pieces to Pitti Uomo, combining aesthetics and functionality. Designed to tackle climate challenges and support new adventures, these garments feature cutting-edge protection systems and high performance.

Recently acquired by the Guess Group, the American brand Rag&Bone is participating for the second time in Pitti Uomo with an independent space. Renowned for its authentic style, particularly in denim, and for offering garments that embody the New York aesthetic.

RRD returns to Pitti Uomo in the Polveriera spaces to present the new FW 25/26 collection, offering an innovative vision through a completely stitchless capsule designed for those who seek uncompromising style and comfort. The collection features a selection of trousers, outerwear, and sweatshirts, all made with cutting-edge technologies that eliminate traditional seams. Each piece is designed to provide an impeccable fit and unparalleled freedom of movement, embodying the essence of evolved clothing.

With over 35 years in the luxury women’s footwear industry, Stuart Weitzman presents its Fall/Winter 2025 men’s collection, combining technical expertise and artisanal Italian craftsmanship to deliver style, comfort and quality. Featuring three main lines, the collection offers a range of timeless, sophisticated silhouettes: Club (loafers and derbies designed for modern versatility and 24/7 comfort), Première (ultra-glam loafers and Oxfords), Resort (laid-back moccasins and slides).

W.P. Lavori in Corso will be at Pitti Uomo in a larger, revamped space. It will showcase the new collections from its renowned brands: Barbour, Baracuta, Blundstone, Filson, Spiewak, and BD Baggies.