The American brand, which turned the sweatshirt into a cult classic, cmark its return to Pitti Uomo with a unique takeover. The Sala Delle Grotte, will provide the “blank canvas” for an exhibition of some of the most iconic pieces from Champion’s Archive. The space will also host a preview from Champion’s F/W25 menswear collection, as well as a one-of-a-kind up-cycle initiative by Italian artisans and tailors, curated by the Brand’s newly appointed Creative Director, Maurizio Donadi, and a customization desk utilizing a selection of vintage Champion pieces. 

The iconic brand of the Italian cycling industry ventures beyond its renowned titanium two-wheelers to explore the world of men's fashion. Drawing inspiration from the values that have always defined the aesthetics and functionality of its products, it crafts a timeless look that highlights premium materials, expert craftsmanship, and meticulous details. The focus is on upperwear, featuring essential pieces of the male wardrobe: trench coats, varsity jackets, field jackets, cashmere and cotton piqué polos, sweatshirts, and t-shirts.

While Ecoalf is known for their iconic outerwear made with their Ocean Yarn, at this edition they will present a special 100% recycled wool capsule collection, so soft it feels like virgin cashmere. The handmade pieces are designed to become your timeless staples from season to season.

The brand presents a new code for the most versatile item in the male wardrobe: the jacket. Starting from the archetypes of male elegance, free from unnecessary superstructures and the influence of trends,the designer duo has created a single model, with full-canvas construction, both traditional and innovative, translated in 16 pieces presented in corresponding fabrics.

The Romagna-based brand, renowned for its iconic outdoor garments, is participating in Pitti Uomo with a space designed by director Leandro Manuel Emede and stylist Nicolò Cerioni. The initiative stems from a photographic campaign by the two creatives, featuring ten individuals in Manifattura Ceccarelli outfits, conveying an important message: the "extraordinary in the ordinary." At the Fortezza, these images are interwoven with the displayed garments, allowing visitors to touch and try on what they see in the photos.

The brand, recently acquired by Facib, unveils its Fall/Winter 25 collection preview at Pitti Uomo. Versatility, functionality, waterproofing, breathability, thermal protection (UVA and UVB), and the use of nanotechnology are the defining features of this next-generation brand, with creative direction led by Graziano Moro and Renato Pigatti. 

Debuting at Pitti Uomo in the Futuro Maschile section, the French brand Paul & Joe showcases its distinctive tailoring, balancing preppy and pretty styles.

The Italian luxury shoe brand PREMIATA, founded in 1885 in Montegranaro, is showcasing its FW25 men's collection at Pitti Uomo, combining artisanal quality with innovation. Featuring a new clothing line alongside its prestigious footwear line, PREMIATA highlights the excellence of Made in Italy. The new collection strikes a perfect balance between elegance and modern functionality, with down jackets and bombers alongside high-quality coats ideal for a sophisticated style. Knitwear and t-shirts complete the offering, distinguished by timeless details and unique style.

The historic Italian brand presents its collaboration with Abarth, a tribute to speed and craftsmanship. Tramarossa x Abarth is a limited-edition capsule collection: each piece is crafted through an artisanal process, involving the skilled hands of artisans who shape the product with the same care and precision that an Abarth mechanic uses to perfect every component of a sports engine. Red leather, chosen for some iconic details in the garments, echoes the interiors of Abarth cars, blending a sporty style with a tailoring tradition.

The Australian brand Two.One is debuting at Pitti Uomo its un-compromised approach to design. The technical fashion brand delivers garments that provide the wearer technical attributes, protecting them from the elements, while also ensuring that style is paramount.

Potato Head presents WASTED – a collection created in collaboration with designer Max Lamb and exploring the possibilities of transforming waste and sustainable materials into new, functional products. Each piece in the collection is crafted in Indonesia, made by hand, and guided by the specific waste materials available at the time, ensuring that every item is unique. Local artisans and craftsmen have been key collaborators, working closely with Max to shape a collection that respects their skills while embracing conscious design. While Wasted was born in Bali, the goal is to build a network of partners worldwide who share the ethos and are ready to use local waste for future collections.