Pitti Immagine Uomo

Bikkembergs and Gosha Rubchinskiy join forces to relaunch the brand's iconic soccer shoe, reinterpreted with an innovative…

Bikkembergs and
Gosha Rubchinskiy

A world of bows, apples and cupcakes bursts onto clothes and accessories for a super ironic wardrobe that plays with oversized…

Péro in the kawaii world
of Hello Kitty

After the successful participation in January, Psycho Bunny returns to Pitti Uomo to unveil the new Spring '26 collection…

PSYCHO BUNNY

The project, titled “Angel for Fashion Presents Ukrainian Designers: Gudu, Gunia Project, and Theo” is organized in collaboration…

Angel for fashion presents
the new Ukrainian designers

10.06.2025

Carnet unveils
"Fabrics on the go”

The idea stems from a desire to celebrate the timeless beauty of tailoring through a contemporary lens. This dispenser –…

10.06.2025

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Section

Fantastic Classic

This section gathers the most representative names in formal menswear, offering an elegant and ever-evolving wardrobe.

Explore

CLUB OF COMFORT

- CLUB OF COMFORT® is the men’s trousers for a relaxed life. The pants are like a cozy sofa: flexible, adaptable and comfortable.…

- FUJITAKA is a bag brand which integrates both Japanese traditional craftsmanship and modern sensibility. Since IKETEI CO.,LTD…

FUJITAKA

JAPAN

TINTORIA MATTEI

- Since 1954 Tintoria Mattei represents the iconic tailor made washed shirt with extreme attention to details. A collection…

- Since 1927, we’ve been inspired by the simple beauty of the plural mediterranean to create extraordinary collections. Our…

Explore

Futuro Maschile

This section presents a comprehensive overview of contemporary menswear and today’s most exciting collaborative projects.

Explore

CASTANER

SPAIN

LODENFREY

- LODENFREY stands for style and tradition like almost no other brand in Germany. The Munich-based company is now run by the…

- Zorzetto is a Parisian luxury footwear brand for men and women, founded in 2008. It embodies timeless elegance through artisanal…

PHILIPPE ZORZETTO

- Founded in 1919 in New York, BD Baggies is an American brand that redefined casual shirting with its relaxed, effortlessly…

Explore

Dynamic Attitude

This is the section that showcases collections designed to accompany movement.

Explore

B.D. BAGGIES

- Naked Wolfe has become a house name for luxury footwear since its launch in 2017. Since launching, the four founders have…

NAKED WOLFE

HONG KONG

WRONG FRIENDS

- At Wrong Friends, we believe that fashion is more than just clothing; it's an expression of individuality, a statement of…

NETHERLANDS

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Superstyling

This section looks ahead, anticipating trends through bold and unconventional aesthetic choices.

Explore

CALL IT A PURE DAY - CHINA WAVE

- We are tired of being held hostage by "perfection". Exquisite to the point of suffocation tailoring, overly embellished details,…

- MARDA is a modern sustainable swimwear brand from Denmark - obsessed with creating a better world by using plastic from our…

MARDA

- TRC, born from the collaboration between two historic Italian textile companies, Candiani and Grassi, stands out for its…

TRC

- ELLIKER believes in connecting with nature and understanding it. We creatively observe and explore positive ways to engage…

Explore

I Go Out

This section fully explores the stylistic potential of the outdoors, where fashion meets lifestyle.

Explore

ELLIKER

UNITED KINGDOM

KEEN

- The KEEN journey began with the Newport sandal, a groundbreaking hybrid design featuring a protective toe bumper that revolutionized…

- Inspired by Scandinavian design as it emerged in the 1950s, we like the idea that beautiful and functional everyday objects…

SCANDINAVIAN EDITION

NORWAY

Explore

BECYCLE

New at Pitti Uomo 108

Launched last year at the Stazione Leopolda, on the occasion of the start of the Tour de France in Florence, BECYCLE – the…

Explore

ASHMEI

- Born from a passion for performance and a deep respect for the planet, we create versatile, high-quality apparel that endures.…

- Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing. The concept of Pas Normal Studios…

PAS NORMAL STUDIOS

- Bio dei brand: In occasione di Pitti Uomo, due brand italiani con visioni complementari si uniscono in un unico spazio espositivo…

PH APPAREL + ROLLING DREAMERS

- Crafted with impeccable attention to detail, MESSYWEEKEND Copenhagen sunglasses are designed to offer maximum protection…

Explore

Scandinavian Manifesto

Scandinavian Manifesto returns to Pitti Uomo this season, once again bringing the best of Nordic menswear to Florence.

Explore

MESSYWEEKEND

- What began as a playful experiment with a few tongue-in-cheek prints on dad caps has evolved into a full-scale ready-to-wear…

PICA PICA

- Based in our Scandinavian and Asian Culture, Woodbird channels vibrant street expressions from Hong Kong merged with a casual…

WOODBIRD

- CLUB OF COMFORT® is the men’s trousers for a relaxed life. The pants are like a cozy sofa: flexible, adaptable and comfortable.…

Explore

Fantastic Classic

This section gathers the most representative names in formal menswear, offering an elegant and ever-evolving wardrobe.

Explore

CLUB OF COMFORT

- FUJITAKA is a bag brand which integrates both Japanese traditional craftsmanship and modern sensibility. Since IKETEI CO.,LTD…

FUJITAKA

JAPAN

TINTORIA MATTEI

- Since 1954 Tintoria Mattei represents the iconic tailor made washed shirt with extreme attention to details. A collection…

- Since 1927, we’ve been inspired by the simple beauty of the plural mediterranean to create extraordinary collections. Our…

Explore

Futuro Maschile

This section presents a comprehensive overview of contemporary menswear and today’s most exciting collaborative projects.

Explore

CASTANER

SPAIN

LODENFREY

- LODENFREY stands for style and tradition like almost no other brand in Germany. The Munich-based company is now run by the…

- Zorzetto is a Parisian luxury footwear brand for men and women, founded in 2008. It embodies timeless elegance through artisanal…

PHILIPPE ZORZETTO

- Founded in 1919 in New York, BD Baggies is an American brand that redefined casual shirting with its relaxed, effortlessly…

Explore

Dynamic Attitude

This is the section that showcases collections designed to accompany movement.

Explore

B.D. BAGGIES

- Naked Wolfe has become a house name for luxury footwear since its launch in 2017. Since launching, the four founders have…

NAKED WOLFE

HONG KONG

WRONG FRIENDS

- At Wrong Friends, we believe that fashion is more than just clothing; it's an expression of individuality, a statement of…

NETHERLANDS

Explore

Superstyling

This section looks ahead, anticipating trends through bold and unconventional aesthetic choices.

Explore

CALL IT A PURE DAY - CHINA WAVE

- We are tired of being held hostage by "perfection". Exquisite to the point of suffocation tailoring, overly embellished details,…

- MARDA is a modern sustainable swimwear brand from Denmark - obsessed with creating a better world by using plastic from our…

MARDA

- TRC, born from the collaboration between two historic Italian textile companies, Candiani and Grassi, stands out for its…

TRC

- ELLIKER believes in connecting with nature and understanding it. We creatively observe and explore positive ways to engage…

Explore

I Go Out

This section fully explores the stylistic potential of the outdoors, where fashion meets lifestyle.

Explore

ELLIKER

UNITED KINGDOM

KEEN

- The KEEN journey began with the Newport sandal, a groundbreaking hybrid design featuring a protective toe bumper that revolutionized…

- Inspired by Scandinavian design as it emerged in the 1950s, we like the idea that beautiful and functional everyday objects…

SCANDINAVIAN EDITION

NORWAY

Explore

BECYCLE

New at Pitti Uomo 108

Launched last year at the Stazione Leopolda, on the occasion of the start of the Tour de France in Florence, BECYCLE – the…

Explore

Scandinavian Manifesto

Scandinavian Manifesto returns to Pitti Uomo this season, once again bringing the best of Nordic menswear to Florence.

Explore

Section · 01 / 07

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New Brands at Pitti Immagine Uomo 108

MEEKO

SALA DELLA RONDA / 15

PADIGLIONE CAVANIGLIA / 50

SOUTH GARAGE

PADIGLIONE CENTRALE / D/2

PHILIPPE ZORZETTO

PADIGLIONE CENTRALE / G/12

VALPLASTICK

PADIGLIONE CENTRALE / G/2

FLIPPAN'LOOK

SPAIN

ENZO PISANO NAPOLI

PADIGLIONE CENTRALE / Q/6

PADIGLIONE CENTRALE / E/16

RABARI

ARSENALE / 37

INDIA

MARC POINT VENEZIA

PADIGLIONE CENTRALE / A/3

CAZAL EYEWEAR

PADIGLIONE CENTRALE / A/5

GUDU

UKRAINE

UNIVERSAL OVERALL

AREA MONUMENTALE / 1

SHAWCLASSY

SALA DELLE NAZIONI / A/5

ROAK-B

SALA DELLE NAZIONI / B/4

UNITED KINGDOM

ORDINARY PEOPLE - CODE KOREA

POLVERIERA / 1

KOREA (SOUTH)

ICECREAM

CORTILE DEL TEATRINO / 2

PADIGLIONE CENTRALE / Q/15

KIMONORAIN

BORBONICI

PADIGLIONE CENTRALE / 33

PADIGLIONE CAVANIGLIA / 105

THE SUNSHINE BRAND

NETHERLANDS

BAOGET - CHINA WAVE

COSTRUZIONI LORENESI / 5

PADIGLIONE CENTRALE / E/1

NNT LAB

COLOMBIA

PASSONI

SALA DELLA RONDA / B/5-6

COLIN MEREDITH

SALA DELLA RONDA / 24

CANADA

BERNA

ARSENALE / 23-25

DOMOZERO

FURERIA / 2

PADIGLIONE CAVANIGLIA / 6

4GIVENESS