Pitti Immagine Uomo

- LEBOLE is a trademark of the company Textura. Textura was founded in 1968 by the experience and tradition of the Lebole family,…

LEBOLE

- Roy Roger’s is the first Italian jeans brand, born in 1952 in Tuscany. Today Roy Roger's jeans are the result of a constant…

ROY ROGER'S

- ANT45 is born from a strong creative personality, with a strong expertise in the world of made in Italy socks. A collection…

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Futuro Maschile

The universe of contemporary menswear in all its diverse expressions.

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ANT45

- All garments bearing the John Smedley label are made in England by craftspeople who each have a unique understanding of the…

JOHN SMEDLEY

- Founded in 1829, Tricker’s is proudly the oldest established shoemaker in Britain and celebrates 194 years in business in…

TRICKER'S

- ‘Dirty London, from the House of Juicy reimagines the staple velour tracksuit with the grit and luxurious taste of the contemporary…

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Dynamic Attitude

The lifestyle passion for dynamism drives the collections showcased at Dynamic Attitude.

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DIRTY LONDON

- Le Temps des Cerises was founded in 1998 in the heart of the birthplace of denim, born of the passion of its creators, Lylian…

LE TEMPS DES CERISES

FRANCE

TREZ

- TRÈZ IS AN URBAN STYLE OF WEARING BRAND BY FEDERIGHI BARBARA SPA, ITALY. THE EVOLUTION OF COLLECTIONS MONTH BY MONTH, SEASON…

- “Innovation meets Tradition” A leather product brand made in Japan with a focus on quality. We launched the brand with a…

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Superstyling

Exploring new dimensions of style, with a talent for anticipating trends.

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A LEATHER

- Since 1982, Garrett runs and organizes the entire production cycle. A competent and expert team follows each phase of the…

GARRETT

- AT A GLANCE Unimatic is an Italian contemporary watch brand, born as continuous watchmaking lab, blending our passion…

UNIMATIC

- ELLIKER believes in connecting with nature and understanding it. We creatively observe and explore positive ways to engage…

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I Go Out

A passion for open spaces and nature-inspired sports meets the most advanced style innovation.

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ELLIKER

- For us, it all begins with people. When we design our repurposed, recycled bags we first imagine how people move. How they…

MINNESSAK

- We are writing history since 1984. The sport sandal was born in the Grand Canyon in 1984. The idea to avoid sandals to slip…

TEVA

U.S.A.

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Scandinavian Manifesto

The most innovative fashion research from the Nordic scene has been presented at Pitti Uomo for several editions in the Scandinavian…

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ISNURH

- ISNURH is a Copenhagen-based brand. The kind of brand that had a feature in WGSN, before getting in the local magazine. …

DENMARK

NIKBEN

- The ambition to be different and to challenge the conventional has always been part of Nikben’s ethos. In 2014 Nik and Ben…

- Sneaky Steve is a Swedish shoe brand founded in 2007. Ever since the beginning we’ve been guided by one simple idea: Your…

SNEAKY STEVE

- Barmas is a brand aimed at a customer who wears casual elegance with class, projected towards contemporary innovation. The…

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Fantastic Classic

The evolution of classic style in its most refined and modern expression.

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BARMAS

- LEBOLE is a trademark of the company Textura. Textura was founded in 1968 by the experience and tradition of the Lebole family,…

LEBOLE

- Roy Roger’s is the first Italian jeans brand, born in 1952 in Tuscany. Today Roy Roger's jeans are the result of a constant…

ROY ROGER'S

- ANT45 is born from a strong creative personality, with a strong expertise in the world of made in Italy socks. A collection…

Explore

Futuro Maschile

The universe of contemporary menswear in all its diverse expressions.

Explore

ANT45

- All garments bearing the John Smedley label are made in England by craftspeople who each have a unique understanding of the…

JOHN SMEDLEY

- Founded in 1829, Tricker’s is proudly the oldest established shoemaker in Britain and celebrates 194 years in business in…

TRICKER'S

- ‘Dirty London, from the House of Juicy reimagines the staple velour tracksuit with the grit and luxurious taste of the contemporary…

Explore

Dynamic Attitude

The lifestyle passion for dynamism drives the collections showcased at Dynamic Attitude.

Explore

DIRTY LONDON

- Le Temps des Cerises was founded in 1998 in the heart of the birthplace of denim, born of the passion of its creators, Lylian…

LE TEMPS DES CERISES

FRANCE

TREZ

- TRÈZ IS AN URBAN STYLE OF WEARING BRAND BY FEDERIGHI BARBARA SPA, ITALY. THE EVOLUTION OF COLLECTIONS MONTH BY MONTH, SEASON…

- “Innovation meets Tradition” A leather product brand made in Japan with a focus on quality. We launched the brand with a…

Explore

Superstyling

Exploring new dimensions of style, with a talent for anticipating trends.

Explore

A LEATHER

- Since 1982, Garrett runs and organizes the entire production cycle. A competent and expert team follows each phase of the…

GARRETT

- AT A GLANCE Unimatic is an Italian contemporary watch brand, born as continuous watchmaking lab, blending our passion…

UNIMATIC

- ELLIKER believes in connecting with nature and understanding it. We creatively observe and explore positive ways to engage…

Explore

I Go Out

A passion for open spaces and nature-inspired sports meets the most advanced style innovation.

Explore

ELLIKER

- For us, it all begins with people. When we design our repurposed, recycled bags we first imagine how people move. How they…

MINNESSAK

- We are writing history since 1984. The sport sandal was born in the Grand Canyon in 1984. The idea to avoid sandals to slip…

TEVA

U.S.A.

Explore

Scandinavian Manifesto

The most innovative fashion research from the Nordic scene has been presented at Pitti Uomo for several editions in the Scandinavian…

Explore

ISNURH

- ISNURH is a Copenhagen-based brand. The kind of brand that had a feature in WGSN, before getting in the local magazine. …

DENMARK

NIKBEN

- The ambition to be different and to challenge the conventional has always been part of Nikben’s ethos. In 2014 Nik and Ben…

- Sneaky Steve is a Swedish shoe brand founded in 2007. Ever since the beginning we’ve been guided by one simple idea: Your…

SNEAKY STEVE

SALA DELLE NAZIONI / B/27-40

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Section · 01 / 06

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New Brands at Pitti Immagine Uomo 107

SIX COUP DE FOUDRE

PADIGLIONE CENTRALE / C/5

CHESAPEAKE'S

SALA DELLE NAZIONI / A/27-29

ITALY

VERBENAS

ARMERIA / 30

SPAIN

ECCO

ARMERIA / 21-23

DENMARK

HIDESIGN

PADIGLIONE CENTRALE / A/3-5

JAPAN

ZEN

NNORMAL - KNEES UP RUNNING SPACE

SALA DELLA RONDA / R/1

SPAIN

REMI VAN DÈRE

PADIGLIONE CENTRALE / O/24

ITALY

EIDERSCUTUM

PADIGLIONE CENTRALE / 44

PADIGLIONE CENTRALE / I/7

OS SUNGLASSES

ARMERIA / 13

ITALY

LONGO

PADIGLIONE CAVANIGLIA / 39

CANTERBURY OF NEW ZEALAND

NEW ZEALAND

HENRY COTTON'S

CORTILE DEL TEATRINO / 2

PADIGLIONE CENTRALE / O/21

D.A.T.E. X FRUIT OF THE LOOM

SALA DELLE NAZIONI / A/1-3

ITALY

JOCO

INDIA

SOAR RUNNING - KNEES UP RUNNING SPACE

SALA DELLA RONDA / R/1

UNITED KINGDOM

MUNGAI - FATTO A MANO

PADIGLIONE CAVANIGLIA / 9

ALEX ZONO - KNEES UP RUNNING SPACE

SALA DELLA RONDA / R/1

SOUTH AFRICA

MA.STRUM

PADIGLIONE CENTRALE / D/2

BEYOND TAILORING. LA NUOVA SARTORIA

PADIGLIONE CENTRALE / D/1

ITALY

FIALLO MILANO

PADIGLIONE CAVANIGLIA / 26

PSYCHO BUNNY

CANADA

SUWUKOU - CHINA WAVE

CHINA

TRAMAROSSA X ABARTH

PADIGLIONE CENTRALE / P/14